Marketing Coordinator

Accountability

Reports to the Sales Manager.

Scope of Responsibilities

This position is responsible to coordinate, maintain, track and analyze the marketing of the Tecweigh brand. This includes development of advertising collateral for print, digital and social media outlets. The Marketing Coordinator is a key role in the Sales Department, working with the Sales Managers to provide consistency in all customer-facing documentation. This position is in person.

Specific Duties

• With the assistance of the Sales Managers, develop, implement, and execute a marketing plan for the company including managing the marketing department budget.
• Manage and coordinate all marketing, advertising, and promotional activities.
• Develop and implement marketing plans and projects for new and existing products.
• Utilize photography and video equipment, as well as editing programs, to create content for use in print literature, social media, print/digital advertising.
• Selection and maintain inventory of promotional items.
• Maintain the company website using Wix.
• Coordinate all efforts for Trade Shows including planning, organizing, attending shows and tracking ROI.
• Maintain a regular social media presence, LinkedIn & YouTube.
• Maintain media contacts/relationships and placement calendar – submit ad content within publication deadlines.
• Responsible for Planning/Set-up/Clean-up of Sales/Training Meetings and events.
• Prepare promotional plans, sales literature, and media kits.
• Maintain all customer facing documents to ensure uniformity and accuracy.
• Interact with customers and representatives to address marketing and sales inquiries.

Job Requirements

• Associates in Marketing/Sales (Bachelors preferred).
• Minimum 2-years’ experience in a marketing role.
• Some travel required to attend and manage trade shows.

Ideal Candidate Qualifications

• Demonstrable experience in marketing, with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Experience in material handling, food processing or aggregate industries a bonus.
• Fluent in English.
• Fluent in Spanish a plus.

Technology Skills

• Wix
• Google Analytics
• Social Media including YouTube, LinkedIn
• Indesign
• Canva
• Microsoft Suite including Visio and Access
• Photoshop
• Illustrator
• Survey Monkey
• Mail Chimp

In office work environment, Exempt, hours Monday through Friday with an average minimum of 40-hours per work week. Schedule may fluctuate based on business needs.

No relocation or sponsorship provided.

Tecweigh Mission:

Our mission is to deliver quality feeding, weighing, and metering solutions with low cost of ownership to our customers.

Core Values:

Integrity – honest and ethical

• Long-term Relationships - build and maintain long-term relationships with employees, customers and vendors.
• Financial Independence – maintain a healthy profit to facilitate organizational growth and remain independently owned and managed.
• Right Product – Right Customer - we will partner with our customers to provide innovative quality products that solve their business needs.
• Health & Safety - we will make the well being of our employees the #1 priority of the work environment.

Job Type: Full-time

Pay: $59,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Saint Paul, MN 55110 (Required)

Work Location: In person

Salary : $59,000 - $62,000