(Korean Bilingual) Marketing Director

Overview

A leading global apparel manufacturer is seeking an experienced Marketing Director to lead its U.S. marketing and creative teams.

This role will oversee brand strategy, campaign development, and digital marketing initiatives, while serving as a key liaison with the company’s headquarters in Korea.

The ideal candidate is a bilingual marketing leader (Korean/English) with a strong understanding of Korean corporate culture, U.S. consumer trends, and a proven ability to lead both marketing and design teams in a fast-paced, cross-cultural environment.

Requirements

Key Responsibilities

• Develop and execute integrated marketing strategies that align with global objectives and resonate with U.S. consumers.
  
• Ensure brand consistency across all channels — retail, digital, PR, and event marketing.
  
• Lead planning and execution of seasonal and product-specific campaigns tailored for the U.S. market.
  
• Oversee trade show strategy and execution, including booth design, brand storytelling, and event coordination.
  
• Drive performance in e-commerce, social media, influencer marketing, and paid digital campaigns.
  
• Analyze market data, consumer behavior, and competitive trends to inform strategy and identify growth opportunities.
  
• Manage marketing budgets, allocate resources effectively, and measure ROI across campaigns.
  
• Lead and mentor a team of marketing associates and graphic designers, fostering creativity and accountability.
  

• 10–15 years of progressive marketing experience in apparel, fashion, or lifestyle brands.
  
• Fluent in Korean and English (spoken and written) — required.
  
• Experience working with or within Korean corporate culture.
  
• Proven leadership experience managing both marketing and design teams. (preferred)
  
• Strong understanding of the U.S. apparel, retail, and e-commerce markets.
  
• Expertise in trade show management, digital marketing, and brand development.
  
• Excellent strategic thinking, communication, and cross-functional collaboration skills.
  
• Willingness to travel (20% ).
  

Benefits

Benefits

• Annual performance bonus
  
• Comprehensive health, dental, and vision insurance
  
• 401(k) plan with company match
  
• Paid vacation, sick leave, and holidays
  

This is a unique opportunity to lead the U.S. marketing strategy for a globally recognized apparel brand. The successful candidate will shape the company’s market presence, bridge cultural collaboration between Korea and the U.S., and drive the next phase of brand growth.