Senior Coordinator - CRM

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

Reporting to the CRM Casino Manager, you’ll be a driving force on the CRM team — fueling Hard Rock Digital’s online casino growth and keeping us rocking in an ever-changing industry. Working hand in hand with product, marketing, commercial, operations, data, and regulatory teams, you’ll independently own CRM and promotional workstreams end-to-end — from building campaigns and configuring offers to surfacing insights and sharpening our processes. You’re not just executing; you’re starting to shape how we do things. If you’re someone who spots problems before they happen, builds relationships across teams, and raises the bar on everything you touch, this is your role.

Responsibilities for this role include:

CRM & Communications

• Own the end-to-end execution of CRM campaigns across email, push, inapp pops — from audience build and QA through deployment — without close supervision.

• Lead the campaign QA process, proactively identifying compliance, creative, or targeting issues before they reach the player.

• Coordinate pre-planned and real-time messaging across channels, balancing urgency and quality to meet player and business needs.

• Review and validate all copy and creative materials for accuracy, tone, and compliance; ensure nothing goes live that doesn’t meet the standard.

Promo Operations

• Own weekly promotional pacing updates — tracking performance against targets, surfacing risks early, and communicating clearly to your manager.

• Build and configure player bonuses, offers, and onsite banners with accuracy and speed, managing cross-functional dependencies independently.

• Identify gaps in existing processes and propose practical improvements; become the go-to resource for SOP questions on your team.

• Ensure all promotional materials are deployed accurately and on time, holding yourself to a high bar on execution quality.

Cross-Functional

• Own day-to-day relationships with Creative (brief submissions, feedback cycles) and Customer Support (player issue triage) for your assigned campaigns and verticals.

• Build deep expertise in our marketing technology stack (e.g., Braze) and leverage its full capabilities to drive campaign efficiency and player engagement.

• Partner with the broader team on A/B tests and personalization initiatives — contributing ideas, executing with precision, and communicating results clearly.

• Communicate proactively to your manager — no surprises. Surface risks, blockers, and wins before being asked.

• Maintain availability for on-call weekend coverage to support live campaign execution during peak player activity.

What are we looking for?

We’re looking for someone who has moved beyond execution and started to think like an owner — someone who sees what needs to happen, makes it happen, and makes the team around them better in the process. To be successful in this role, you will have:

• 2 years of experience in CRM, promo operations, or digital marketing — ideally in online gaming, sportsbook, or a similarly fast-paced consumer environment.

• Hands-on proficiency with CRM and marketing platforms (e.g., Braze, Optimove) and a track record of using data to inform decisions.

• Strong analytical skills — comfortable pulling and interpreting performance data, spotting trends, and translating them into action.

• Demonstrated interest in or hands-on experience with online casino operations, including slot machines, table games, and promotional mechanics like free spins, deposit matches, and bonus structures.

• Proven ability to manage multiple workstreams simultaneously without dropping the ball on quality or deadlines.

• Clear, proactive communication skills — you keep your manager informed, your cross-functional partners aligned, and your documentation tight.

• A process-improvement mindset: you don’t just follow SOPs, you make them better.

• Genuine curiosity about players and the online gaming space — you understand what drives engagement and you bring that lens to your work.

• Collaborative by nature with the ability to build strong working relationships with Creative, CS, Marketing, and other teams.

• Availability for on-call weekend coverage to support live campaigns during peak player activity.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: 

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment 

• Startup culture backed by a secure, global brand 

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).