Senior Marketing Manager (US Market)

I. Position Overview

• This role is neither a traditional brand marketing execution role nor a pure BD or creator partnership role. It serves as the core responsible for localized brand messaging and market expansion of Glimboo (Limbo) within the US market.
• The core mission is to communicate the brand story, product philosophy and artist ecosystem in language that resonates with trend-forward US consumers, and build brand awareness leveraging music, pop culture and local resources.

II. Key Responsibilities

1. Brand Story & Market Communications

• Own brand positioning and localized messaging for the Glimboo brand in the US market
• Translate the brand story, product philosophy and artist ecosystem into content understandable and appealing to next-generation US audiences
• Establish and continuously strengthen brand awareness

2. Music & Cultural Resource Integration

• Consolidate local US music scene, artist and relevant cultural resources
• Drive musician collaborations, brand co-branding initiatives and marketing campaigns
• Utilize music and pop culture as key vehicles for brand communication

3. Brand Representative & External Point of Contact

• Represent the brand for media interviews, events and brand communications
• Comfortable with on-camera appearances and public speaking
• Able to articulate the brand story and product value clearly and compellingly to external stakeholders

III. Ideal Candidate Profile

1. Cultural Background (Hard Requirement)

Candidates must possess deep cultural fluency in the US market:

Preferred Profiles:

• Firsthand, long-term immersion in US cultural context (e.g., grew up or lived extensively in the US)
• Deep, firsthand familiarity with US culture
• Candidates who have resided in the US long-term, with strong cultural assimilation

Key Evaluation Criteria:

• Command of native-level English communication with US market nuance
• Understanding of emerging US consumer segments
• Sensitivity toward US pop culture
• Local market insight capability

2. Industry Background

Target Talent Pools:

Tier 1 Priority

• Entertainment companies
• Music management firms
• Music record labels
• Artist Management Agencies

Tier 2 Priority

• Designer toy brands
• Consumer goods brands
• Lifestyle brands
• Pop culture brands

3. Professional Experience

Ideal candidates possess:

• Experience as a Marketing Manager or equivalent role
• Brand marketing experience
• Experience within consumer goods or entertainment industries
• Experience collaborating with artists, musicians or creators
• Track record delivering brand events and marketing campaigns

Preferred Qualifications (Plus Factors):

• Existing connections within the music industry
• Established artist network
• Creator / influencer relationships
• Familiarity with designer toy industry
• Understanding of business models of brands such as Pop Mart

4. Personal Traits

Brand Alignment

Candidates must genuinely identify with:

• Artist ecosystem
• IP culture
• Designer toy consumption
• Pop culture

And embrace the brand value: "Empower outstanding artists to achieve success."

Communication Capabilities

Able to:

• Deliver brand storytelling externally
• Execute brand communications
• Participate in media interviews
• Engage in event networking
• Build relationships with external partners

Consumer Insight Capabilities

Able to understand:

• Trend-forward US consumers
• Music cultural communities
• Street and pop culture
• Social media trends

Personal Image & Presence

Preferred attributes:

• Dynamic and energetic
• Strong fashion sense
• Distinct personal style
• Willing to appear on camera
• Possess the demeanor of a brand representative