What are the responsibilities and job description for the Brand & Community Manager position at Happy Global Inc.?
About Glimboo
Glimboo is an emerging consumer brand built around creativity, music, art, and IP culture. We collaborate with artists, creators, and cultural communities to develop products and experiences that inspire self-expression and meaningful connections.
Our mission is to create a brand that resonates with today’s consumers through storytelling, culture, and creative expression.
Learn more: www.glimboo.com
About the Role
We are looking for a passionate and creative Brand & Community Manager to help grow our brand presence in the U.S. market.
In this role, you will lead brand storytelling, develop localized marketing initiatives, and build meaningful connections with consumers through music, art, creators, and cultural communities. You'll play a key role in shaping how our brand is perceived while collaborating with cross-functional teams and external partners.
Key Responsibilities
- Develop and execute localized marketing strategies for the U.S. market.
- Shape compelling brand narratives across digital, social, and offline channels.
- Plan and execute integrated marketing campaigns to increase brand awareness and consumer engagement.
- Build relationships with artists, creators, agencies, and strategic partners to deliver impactful collaborations.
- Represent the brand at industry events, media engagements, and community activations when appropriate.
- Identify emerging cultural trends and consumer insights to inform marketing initiatives.
- Work closely with cross-functional teams to ensure consistent brand messaging and execution.
- Track campaign performance and recommend optimizations based on data and market feedback.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5 years of experience in brand marketing, consumer marketing, or integrated marketing.
- Experience in consumer products, lifestyle, entertainment, music, media, fashion, or similar industries is highly preferred.
- Strong understanding of U.S. consumer behavior, cultural trends, and social media landscape.
- Experience developing brand campaigns and executing integrated marketing programs.
- Excellent communication, presentation, and relationship-building skills.
- Comfortable working with external partners, creators, artists, or influencers.
- Strong project management skills with the ability to manage multiple priorities.
- Ability to thrive in a fast-paced, entrepreneurial environment.
Preferred Qualifications
- Experience working with artist partnerships, creator collaborations, or entertainment marketing.
- Familiarity with collectible products, IP brands, lifestyle brands, or youth-oriented consumer brands.
- Experience organizing brand activations, events, or community-building initiatives.
- Passion for music, art, pop culture, and creative communities.
Salary : $100,000 - $150,000