Senior / Lead UI/UX Designer – Shopify Ecommerce

Gurunanda is a fast-growing consumer wellness brand dedicated to creating innovative products that support healthier lifestyles. As we continue to scale our direct-to-consumer ecommerce business, we are looking for exceptional talent to help us create world-class digital experiences that inspire customers and drive growth.

Gurunanda is seeking a Senior / Lead UI/UX Designer to own the design vision, system, and roadmap for our Shopify storefront experience.

This is a strategic and hands-on design leadership role where you will define our ecommerce design direction, build and govern our design system, lead UX research and experimentation, and partner closely with product, ecommerce, marketing, and engineering teams to deliver high-performing digital experiences.

The ideal candidate understands that great ecommerce design is not only visually compelling — it is measurable and business-driven. You will connect design decisions to key business outcomes including conversion rate, average order value (AOV), customer retention, engagement, and overall brand experience.

You will be the voice of the customer experience and a key partner in shaping the future of Gurunanda’s digital storefront.

Salary Range: $100,000 - $140,000 per year (based on experience, skills, and qualifications)

• Own the end-to-end UX/UI strategy for Gurunanda’s ecommerce storefront, aligned with brand identity and business growth objectives.
• Audit and improve the customer journey across:
• Homepage
• Product detail pages (PDP)
• Collection pages (PLP)
• Navigation
• Mobile experience
• Checkout flow
• Identify UX opportunities that improve:
• Conversion
• Customer trust
• Engagement
• Retention
• Build and maintain a prioritized design roadmap tied to measurable business outcomes.
• Partner with Ecommerce, Marketing, Product, and Engineering leaders to translate business goals into impactful design solutions.
• Advocate for customer-centric design decisions across the organization.

• Build, own, and evolve a scalable design system and component library for the Shopify storefront.
• Establish and maintain standards for:
• Typography
• Layout
• Color
• Visual hierarchy
• Interaction design
• Motion
• Lead design experiences across:
• Homepage
• Collection pages
• Product pages
• Checkout experience
• Subscription journeys
• Loyalty programs
• Marketing campaign landing pages
• Ensure designs follow accessibility best practices, including WCAG 2.1 AA standards.
• Create consistent and high-quality user experiences across all digital touchpoints.

• Lead UX research initiatives including:
• User interviews
• Usability testing
• Heatmaps
• Session recordings
• Customer behavior analysis
• Analyze customer insights using tools such as:
• GA4
• Hotjar
• Microsoft Clarity
• A/B testing platforms
• Develop and manage an experimentation roadmap in partnership with Ecommerce and Growth teams.
• Use data-driven insights to improve:
• Conversion rate
• Customer experience
• Checkout performance
• Retention
• Define UX metrics and reporting frameworks to demonstrate design impact.

• Collaborate closely with frontend and backend developers to ensure:
• Technical feasibility
• Responsive implementation
• Pixel-perfect execution
• Performance optimization
• Review development work and provide UX/UI feedback before launch.
• Serve as the final design quality checkpoint for customer-facing experiences.
• Mentor designers and developers on:
• UX principles
• Design systems
• Interaction patterns
• Best practices
• Establish documentation and guidelines to ensure design knowledge is scalable and accessible.

• 6 years of professional UI/UX design experience, with 3 years in a Senior or Lead capacity.
• Proven experience owning ecommerce UX/UI strategy and design systems.
• Strong experience designing for:
• Shopify
• Shopify Plus
• DTC ecommerce platforms
• Expert proficiency with modern design tools, especially:
• Figma
• Component libraries
• Auto Layout
• Design tokens
• Demonstrated ability to build and manage scalable design systems.
• Strong understanding of UX research methodologies and customer behavior analysis.
• Experience interpreting:
• Analytics data
• Heatmaps
• A/B testing results
• Conversion performance metrics
• Proven experience partnering directly with developers to deliver:
• Responsive designs
• Accessible experiences
• Pixel-accurate implementations
• Ability to connect design decisions to measurable business results:
• Conversion rate
• AOV
• Retention
• Revenue impact
• Strong visual design skills including:
• Typography
• Layout
• Color theory
• Interaction design
• Knowledge of accessibility standards and inclusive design practices.
• Experience mentoring designers or leading design reviews.
• Ability to operate independently, manage ambiguity, and drive design strategy.

• Experience with DTC ecommerce brands, especially:
• Consumer packaged goods (CPG)
• Beauty
• Wellness
• Lifestyle brands
• Familiarity with Shopify theme architecture, including:
• Online Store 2.0
• Liquid-based storefronts
• Experience with headless commerce or modern frontend frameworks:
• Hydrogen
• React
• Vue
• Alpine.js
• Experience with experimentation and personalization tools such as:
• Intelligems
• Nosto
• Similar CRO platforms
• Experience building or scaling a design function within a growing company.
• Experience designing:
• Subscription experiences
• Loyalty programs
• Membership journeys
• Portfolio demonstrating strong design craft and measurable business impact.

We are looking for a designer who combines creative excellence, ecommerce expertise, and business thinking.

You should be someone who can move beyond creating beautiful interfaces and build experiences that improve customer satisfaction, increase conversion, and drive measurable growth.

• Own the digital experience for a rapidly growing global wellness brand.
• Shape the future of our Shopify ecommerce platform.
• Work directly with cross-functional leaders across Ecommerce, Marketing, Product, and Engineering.
• Make measurable business impact through customer-focused design.
• Be part of a collaborative, fast-paced growth environment.

If you are passionate about ecommerce design, customer experience, and building digital products that drive business growth, we would love to hear from you. Apply today!