Wayfinding & Design Specialist

Love medicine is who we are, it's what we do, it's why people want to work here. If you’re looking for a job to love, apply today.

Scheduled Weekly Hours

40

Position: Wayfinding & Design Specialist

Department: Master Facility Planning

Location: Hybrid. Must live within a reasonable driving distance to Green Bay or La Crosse, WI for frequent on-site needs. Some travel involved to regional sites as well.

Position Summary

The Wayfinding & Design Specialist plays a pivotal role in shaping the visual and navigational experience across all Emplify Health locations. This role blends strategic design thinking, environmental communication, and project management to create intuitive and inspiring spaces. You will plan, design, and manage enterprise-wide signage and wayfinding systems, both interior and exterior, that enhance navigation, reinforce brand identity, and elevate the overall user experience. Collaborating closely with Clinical and Facility Operations, Construction, Master Facility Planning, Interior Design, and Brand teams, you will ensure cohesive, functional, and innovative wayfinding solutions aligned with Emplify Health’s standards and strategic goals.

Education

Minimum Qualifications:

• Minimum 2-year degree in Interior Design, Graphic Design, Interior Architecture, or related field.
  
  
  

Experience

• 3-4 years of professional experience in Interior Design, Graphic Design, or related field.
• Proficiency in design software including AutoCAD, Illustrator, and Photoshop. Experience with Microsoft Office Suite preferred.
• Strong verbal and written communication skills with adaptability in a fast-paced, dynamic environment.
• Ability to maintain excellent working relationships with internal and external teams in a hybrid work setting.
• Keen attention to detail with a strong sense of aesthetics and functionality, adhering to brand standards.
• Experience coordinating large-scale projects and collaborating with cross-functional teams.
• Commitment to diversity, teamwork, and professional growth.
  
  
  

Essential Job Duties

• Develop and implement signage plans and wayfinding strategies for physical and digital environments that improve navigation and align with Emplify Health’s brand identity.
• Manage multiple signage projects simultaneously, ensuring adherence to budgets, timelines, and quality standards.
• Collaborate with Clinical and Facility Operations, Construction, Master Facility Planning, Interior Design, and Brand teams to deliver cohesive signage solutions.
• Coordinate signage designs and locations with Interior Design to integrate with all interior elements.
• Ensure brand consistency across all signage at Emplify Health locations.
• Incorporate leadership and stakeholder feedback to refine signage and wayfinding systems.
• Stay current with signage trends, tools, and technologies to innovate and enhance wayfinding solutions.
• Conduct site visits to Emplify Health locations for signage development and installation coordination.
• Support design teams in developing and implementing new interior and exterior design elements to maintain a unified visual brand identity.
• Lead the creation of a holistic, enterprise-wide wayfinding process, aligning signage and design across regions and facilities, including digital wayfinding components.
  
  
  

Why Join Us?

At Emplify Health, you will be part of a mission-driven team that values belonging, respect, excellence, accountability, teamwork, and humility. Your work will directly impact patient experience and operational efficiency by creating environments that are accessible, welcoming, and easy to navigate.

If you need assistance with any portion of the application or have questions about the position, please contact HR-Recruitment@gundersenhealth.org or call 608-775-0267.

We inspire your best life by relentlessly caring, learning and innovating. This is our purpose. Together with our values — belonging, respect, excellence, accountability, teamwork and humility — our pillars set our foundation and our future.

Equal Opportunity Employer