Marketing Manager

Company Description

Guardian Litigation Group is a national consumer debt law firm headquartered in Irvine, California, with a growing presence in Jacksonville, FL. We help everyday people resolve unsecured debt through a law firm model built on trust and transparency and are the exclusive law firm endorsed by The Ramsey Show for debt-related matters. Our marketing department has grown quickly, and we are looking for a Marketing Manager to help lead it through the next chapter. If you are someone who takes ownership seriously, knows how to lead a team, and can run paid media campaigns without someone looking over your shoulder, we would love to hear from you.

Job Responsibilities:

• Collaborate with the Director of Marketing to execute comprehensive marketing strategies across digital and traditional platforms, driving brand visibility and market penetration.
• Lead and optimize pay-per-click (PPC) marketing campaigns across various digital platforms, ensuring maximum ROI.
• Manage social media advertising initiatives, creating compelling campaigns that engage our target audience and amplify our brand message.
• Drive the development and growth of referral channels, establishing strong networks and partnerships to expand our market reach.
• Coordinate and oversee day-to-day marketing operations, including advertising, public relations, and digital marketing efforts, in alignment with direction from the Director of Marketing.
• Conduct market analysis to identify challenges and opportunities, tailoring marketing strategies accordingly.
• Manage the marketing budget efficiently, ensuring resources are allocated effectively within parameters set by the Director of Marketing.
• Stay abreast of the latest trends and technologies in marketing, incorporating innovative tools and practices into our marketing efforts.
• Provide leadership and direction to the marketing team, fostering a culture of creativity and excellence, and serving as the primary day-to-day manager for creative, content, and staff.

Qualifications:

• Proven ability to manage and develop a marketing team.
• Hands-on experience running Meta Ads and Google Ads campaigns independently.
• Strong analytical skills with the ability to translate performance data into clear recommendations.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Clear communicator who can work across departments and keep leadership informed without being asked.
• Self-directed and comfortable making decisions in a fast-moving environment.
• Experience with marketing attribution tools is a plus.
• Background in lead generation or direct response marketing is a strong advantage.

Education, Experience, and Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 to 5 years of marketing experience with at least 1 to 2 years in a management or team lead role.
• Demonstrable experience managing paid media campaigns on Meta and Google Ads.
• Experience with Google Analytics or similar web analytics tools.
• Familiarity with SEO best practices and working alongside SEO partners or agencies.
• Experience with A/B testing and landing page optimization.
• Working knowledge of CRM platforms such as Zoho, HubSpot, Salesforce, or similar.
• Understanding of the full digital lead generation funnel from awareness through conversion.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance

Experience:

• Management: 3 years (Required)
• Digital marketing: 3 years (Required)

Ability to Relocate:

• Jacksonville, FL 32216: Relocate before starting work (Required)
• Work Location: Hybrid remote in Jacksonville, FL 32216