Social Media Manager

About the Role

As our Social Media Manager, you’ll collaborate with the head of the social media team to produce short-form content that showcases Grounds’ brand lifestyle. You’ll receive raw video footage from shoots, events, and user-generated content, then edit, format, and batch posts to stay ahead of schedule.

Your work will help shape the look, feel, and tone of Grounds across all social media platforms — from TikTok, Instagram, YouTube, and LinkedIn — keeping our content fresh, consistent, and community-centered.

Responsibilities:

• Edit and produce short-form videos (Reels, TikToks, YouTube Shorts) using provided footage.
• Batch-create monthly content that aligns with campaign goals, product launches, and brand storytelling.
• Follow internal checklists for video quality, captions, tags, and platform-specific optimization.
• Add subtitles, engaging thumbnails, and trending sounds to enhance visibility and engagement.
• Ensure content aligns with Grounds’ brand calendar.
• Track and report weekly performance metrics to help refine content strategy.
• Collaborate with the social team to plan video shoots and creative concepts.
• Stay up to date with social trends, audio shifts, and new platform features.
• Support occasional weekend coverage for launches or events (rare, but may occur).

Qualifications:

• 3 years of experience in social media content creation or video editing.
• Proficiency in editing tools like CapCut, Final Cut Pro, or Adobe Premiere Pro.
• Strong understanding of TikTok, Instagram Reels, and short-form storytelling.
• Excellent visual sense for pacing, hooks, and creative direction.
• Strong writing and captioning ability that fits the Grounds brand tone.
• Highly organized and self-motivated — able to take initiative and work independently.
• Comfortable juggling multiple projects while maintaining quality and deadlines.
• Familiarity with social analytics and scheduling tools (e.g., Sprout, Metricool, or Notion).
• Availability Monday–Friday, 8:30 a.m.–5:00 p.m.

This Role Is For You If:

• You love storytelling that connects people — not just promotes a product.
• You can take raw footage and craft content that feels natural, inspiring, and on-trend.
• You’re driven by both creativity and strategy, balancing aesthetics with data.
• You work best in a collaborative, fast-moving environment.
• You’re passionate about wellness, mindfulness, and creating a positive community online.

Salary Range: $45,000–$50,000 per year

Work Location: Houston, TX (in person with remote flexibility on Fridays)