What are the responsibilities and job description for the MEDIA EXECUTIVE - WCJB position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WCJB:
WCJB TV20, the #1-rated station in the market, is the area’s only source for live, local news, serving communities from Ocala to Lake City. We excel in both broadcast and digital advertising, making us a dominant force in the local media landscape.
Job Summary/Description:
This role is focused on new business development, with a strong emphasis on digital advertising solutions. The position may be based in either Gainesville or Ocala. We offer a collaborative, high-energy culture, best-in-class training, and industry-leading TV and digital products that provide the right candidate with a clear path to both personal growth and exceptional earning potential.
Duties/Responsibilities include, but are not limited to:
- This role is built for a true hunter with a genuine passion for helping clients grow their business.
- Responsibilities include prospecting and cold calling, building a strong pipeline through networking and community involvement, joining and leveraging civic organizations, and consistently closing new business.
- Success in this role requires a competitive mindset, drive, and the ability to create opportunities from scratch while delivering meaningful results for clients.
- Experience with digital advertising products and strategy is preferred; however, high-performing sellers with a proven track record of success in other sales roles or industries will be strongly considered.
Qualifications/Requirements:
- Strong understanding of the digital advertising landscape.
- Proven ability to work cross-functionally while managing multiple priorities in a fast-paced, deadline-driven environment.
- Excellent troubleshooting and problem-resolution skills with strong critical-thinking abilities.
- Exceptional written and verbal communication skills.
- Proficiency in Microsoft Excel, Word, and PowerPoint; working knowledge of GA4 preferred.
- Consultative selling experience with a proven ability to identify, develop, and close large opportunities.
- Must meet Gray Media driving requirements and possess a valid driver's license.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WCJB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.