What are the responsibilities and job description for the MEDIA EXECUTIVE - WFLX position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFLX:
WFLX FOX 29 is the FOX powerhouse for West Palm Beach and the Treasure Coast, bringing viewers the biggest moments television has to offer, year after year. From NFL to MLB, IndyCar Racing to the FIFA World Cup… if it’s a big deal, odds are we carry it. And honestly? That kinda makes us a big deal too. But our strength isn’t just elite programming; it’s the people who make it all happen. We’re creators. Dreamers. Do-ers. Storytellers passionate about where we live and the local businesses that drive our community forward. We care deeply about building a stronger economy, empowering brands to grow, and giving viewers access to everything they need to live, thrive, and feel connected. Backed by Gray Media, we bring national power together with local heart, producing standout content across news, lifestyle, and digital that gives viewers the ultimate experience. At WFLX, what we do matters to our market, to our partners, and to the viewers who tune in. If you want to be part of something big… you’re in the right place.
Job Summary/Description:
WFLX FOX 29 is looking for a relationship-driven Media Executive to join our growing team in the West Palm Beach–Fort Pierce DMA. If you're a go-getter with a proven track record—or someone ready to prove yourself—who thrives on building partnerships, closing new business, and delivering results across broadcast and digital, this is an opportunity for you. Sell powerful, market-leading media solutions with the backing of Gray Media, whether you're just starting or bringing years of experience to the table.
Duties/Responsibilities include, but are not limited to:
• Develop new business pipelines by prospecting, pitching, and closing advertisers across FOX 29, Bounce, and Gray Digital Media platforms—always hunting for the next opportunity to grow our client base
• Identify and spark new partnerships by finding untapped markets and introducing previously unaware advertisers to the power of our integrated media solutions
• Build relationships from the ground up, becoming a trusted marketing partner to local and regional businesses who see you as a strategic advisor, not just a salesperson
• Create bold, multi-platform advertising strategies that blend the power of television with data-driven digital solutions to help new clients succeed
• Stay plugged into what's happening—our programming, our products, our market, and our competition—and use that knowledge to identify new growth opportunities
• Collaborate with a talented, supportive team of sellers, leaders, and creatives who are invested in your development and committed to winning together
• Pitch, present, and close with confidence, delivering compelling proposals that excite new prospects and turn them into long-term clients
• Forecast revenue and manage your growing book of business like a pro, maintaining accountability while scaling your success
• Balance the hustle with integrity by managing accounts receivable, maintaining strong client relationships, and building a sustainable growth strategy
Qualifications/Requirements:
• Self-motivated and high-energy—someone who takes initiative, stays driven, and brings enthusiasm to every client interaction
• Sales experience of any kind (digital sales, broadcast sales, media sales, or other industries) is a plus, but what matters most is your hunger to learn and succeed
• Excellent communication skills—both verbal and written—with the ability to articulate ideas clearly and persuade confidently
• Organized and disciplined—you can manage your time effectively, formulate a solid daily plan, and execute it with precision
• A true team player—you lift your teammates, collaborate openly, and contribute to a winning culture
• Strong work ethic—you're willing to put in the effort required to build your business and prove yourself
• Valid driver's license and ability to meet Gray Media's driving requirements
Whether you're launching your career in sales or bringing years of experience, we want driven professionals ready to make an impact.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFLX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.