What are the responsibilities and job description for the Database Analyst position at Granite State Gaming & Hospitality?
About Granite State Gaming & Hospitality, LLC
Granite State Gaming & Hospitality, a subsidiary of G2 Gaming, is committed to supporting community nonprofit organizations in New Hampshire through innovative entertainment, hospitality and gaming experiences. Our accomplished team of industry professionals have more than 150 years of experience and are ready to take charitable gaming to a whole new level; creating world-class venues, infusing more economic opportunities into the markets we serve while helping New Hampshire nonprofits thrive. We believe our innovative player experiences and enhanced operations can be a partnership that helps provide valuable resources directly to those organizations that are helping our friends and neighbors. We are currently open and developing first class gaming venues in Rochester, Hampton, and Littleton.
What You'll Expect
You’ll manage and use the casino’s player database to support guest engagement, loyalty programs, and revenue growth. You’ll help ensure the right messages and offers reach the right guests at the right time through data-driven marketing campaigns.
What You'll Do
Granite State Gaming & Hospitality, a subsidiary of G2 Gaming, is committed to supporting community nonprofit organizations in New Hampshire through innovative entertainment, hospitality and gaming experiences. Our accomplished team of industry professionals have more than 150 years of experience and are ready to take charitable gaming to a whole new level; creating world-class venues, infusing more economic opportunities into the markets we serve while helping New Hampshire nonprofits thrive. We believe our innovative player experiences and enhanced operations can be a partnership that helps provide valuable resources directly to those organizations that are helping our friends and neighbors. We are currently open and developing first class gaming venues in Rochester, Hampton, and Littleton.
What You'll Expect
You’ll manage and use the casino’s player database to support guest engagement, loyalty programs, and revenue growth. You’ll help ensure the right messages and offers reach the right guests at the right time through data-driven marketing campaigns.
What You'll Do
- Maintain and ensure the accuracy and compliance of the marketing database
- Create and execute targeted direct mail, email, and SMS campaigns
- Develop guest segmentation lists based on player data and activity
- Track and analyze campaign performance and prepare reports on ROI and player response
- Collaborate with loyalty and player development teams to align communications
- Manage guest data preferences and privacy compliance
- Support monthly marketing plans and reinvestment strategies
- Coordinate with vendors for timely production and delivery of marketing materials
- Monitor competitor promotions and industry trends
- Assist with budgeting and documentation for database marketing activities
- Associate’s or Bachelor’s degree in Marketing, Business, or Data Analytics (or equivalent experience)
- 1–3 years of experience in database marketing, CRM management, or a similar role
- Strong analytical, organizational, and communication skills
- Proficiency with Microsoft Excel, Access, SQL, or similar tools
- Ability to manage multiple projects in a fast-paced environment
- Ability to obtain and maintain a Gaming license
- Must adhere to all privacy and regulatory standards
- The job may include occasional overtime and requires attention to detail and confidentiality