Marketing Director

The Director of Marketing is a senior leader guiding Snowbasin Resort at a defining moment. Ranked as the No. 1 ski resort in America and preparing to host the 2034 Winter Olympic Games, Snowbasin is entering its most important decade yet, and this role is responsible for shaping it.

The role owns the full marketing function for the resort, leads an on-property marketing team, and leverages centralized Grand America Hotels & Resorts resources across creative, performance, and marketing technology to execute at scale. The Director drives revenue and sets the strategic vision for marketing and communications. As a member of the senior leadership team, the Director's influence extends well beyond marketing into resort-wide strategy and guest experience. Snowbasin is a leadership-heavy, on-site culture, and this role is expected to lead accordingly.

The ideal candidate is a strategist at heart, with a strong understanding of digital media, customer relationship strategy, and the ability to translate vision into measurable revenue. This leader sets direction for an integrated marketing ecosystem that delivers brand experience, drives engagement, and leads financial growth. Equally important, this leader is a builder and a doer. This is a hands-on leadership role where the Director sets direction and contributes actively to the work.

Beyond executing the resort's marketing goals, the Director of Marketing builds a high-performing team culture focused on continuous improvement and talent development. The ideal candidate balances ambitious business goals with genuine people leadership and thrives in a matrixed environment with cross-functional collaboration.

Essential duties and responsibilities: 

• Creative & Brand Strategy: Own resort brand direction with a focus on key differentiators, customer motivators, and target audiences. Lead the on-property creative function for day-to-day content and brand stewardship, and leverage centralized creative resources for major campaigns and broader brand evolution.
• Earned Media: Direct resort earned media strategy and narrative, including PR, athlete and ambassador programs, and influencer marketing. Leverage agency and centralized resources for PR execution and broader storytelling amplification.
• Digital Strategy and Performance: Lead the resort's digital and paid media strategy, priorities, and budget allocation across channels. Leverage centralized performance and marketing technology resources to drive acquisition, optimization, conversion, and reporting.
• Lifecycle Marketing: Direct guest database and lifecycle strategy across all marketing channels. Lead the on-property digital function and leverage centralized resources for audience targeting, tools, and measurement. Drive repeat visitation, guest retention, and lifetime value.
• Product Marketing: Partner with resort stakeholders and centralized resources to drive growth across resort products and programs, including passes, tickets, lessons, rentals, retail, dining, and group business.
• Partnerships & Co-op Marketing: Represent the resort across pass, brand, and co-op marketing partnerships. Build and manage third-party brand relationships that drive shared marketing value, and position the resort to win share within the multi-resort pass ecosystem and regional marketing alliances.
• Financial Analysis & Business Acumen: Own the annual resort marketing budget and lead financial performance and ROI across all marketing initiatives. Allocate spend across channels based on return, deliver reporting to resort and company leadership, and translate marketing investment into revenue impact.
• Team Leadership & Development: Lead and develop the on-property marketing team. Build a high-performing team culture focused on continuous improvement and talent development. Demonstrate high emotional intelligence, openness to change, and strong cross-functional collaboration.
• Internal & External Partnerships: Serve as the primary marketing voice for the resort across centralized company functions and resort stakeholders. Guide and develop agency, vendor, and media partnerships that drive resort marketing goals.
• Other duties as assigned.

Essential requirements and qualifications:

• Four-year college degree, Marketing or Business emphasis preferred
• 8 years of marketing experience
• 4 years in management role
• On-site at Snowbasin Resort in Huntsville, Utah. This is not a remote or hybrid role. A subsidized marketing team carpool vehicle is available from the northern Salt Lake City area.
• Demonstrated ability to work cross-functionally with various teams and external partners to deliver results
• Experience in resort, hospitality, sports, experiential, or destination marketing preferred
• Track record of developing data-driven campaigns with a focus on driving results
• Excellent project management, prioritization, and communication skills

Benefits:

• Snowbasin season pass for employee and dependents, with access included to Sun Valley Resort
• Employee rate hotel rooms at all Grand America Hotels & Resorts properties in Salt Lake City, San Diego, Sun Valley, Flagstaff, and Cheyenne
• Comprehensive health, dental, vision, and life insurance coverage
• 401(k) match
• Health Savings Account with employer contributions
• Subsidized marketing team carpool vehicle from the northern Salt Lake City area, including fuel and maintenance
• Free ski and snowboard lessons for employees, plus 50% off lessons for dependents
• 12 heavily discounted lift tickets annually to share with friends and family
• Free UTA Ski Bus pass with roundtrip transportation from Ogden or Layton during the winter season
• Discounts on tune-ups and repairs, retail, and dining
• Discounts on outdoor apparel and equipment from several brand partners
• Educational assistance for pre-approved courses, programs, and degrees
• Headspace Employee Assistance Program for mental health support