What are the responsibilities and job description for the Marketing & Social Media Specialist position at GrabAGun.com?
You should know:
Location: On-Site in Coppell, TX
Compensation: up to $70K
Citizenship Requirements: US Citizen and Green Card Holders only.
Why this role matters:
At GrabAGun, marketing is more than just promotion—it's education, inspiration, and trust-building in a values-driven space. As our Marketing & Social Media Specialist, you’ll bring our mission to life across digital channels, helping connect responsible gun owners with the products, values, and community they care about.
What you’ll do every day:
A brand voice that’s bold but respectful. A community that grows through both reach and retention. Campaigns that create both clicks and trust.
Ready to shape the voice of GrabAGun?
Send your resume, social media samples, or portfolio links and tell us how you'll help us connect with customers across the digital frontier.
Compensation Range: $60K - $70K
Location: On-Site in Coppell, TX
Compensation: up to $70K
Citizenship Requirements: US Citizen and Green Card Holders only.
Why this role matters:
At GrabAGun, marketing is more than just promotion—it's education, inspiration, and trust-building in a values-driven space. As our Marketing & Social Media Specialist, you’ll bring our mission to life across digital channels, helping connect responsible gun owners with the products, values, and community they care about.
What you’ll do every day:
- Plan and publish content across X, Instagram, Facebook, YouTube, Truth, and other channels that reflect our values and products.
- Write, schedule, and track email and SMS campaigns in Listrak, Postscript, or similar platforms.
- Design or coordinate creation of graphics, video, and product features optimized for each platform.
- Engage with customers through comments, messages, and story replies—turning interactions into loyalty.
- Analyze campaign performance, report on engagement, and continually refine strategies to grow audience and ROI.
- Support promotions, product launches, giveaways, and major retail events like Black Friday and Father’s Day.
- 1–3 years of hands-on experience managing social media and email marketing for a brand.
- Comfort with social media tools, Canva/Photoshop, and short-form video editing (Reels, YouTube Shorts).
- Strong writing skills and a voice that can balance enthusiasm with compliance.
- Basic understanding of performance metrics (CTR, open rate, ROAS) and willingness to learn more.
- Firearms knowledge or a passion for outdoor sports is a big plus—our audience will notice!
A brand voice that’s bold but respectful. A community that grows through both reach and retention. Campaigns that create both clicks and trust.
Ready to shape the voice of GrabAGun?
Send your resume, social media samples, or portfolio links and tell us how you'll help us connect with customers across the digital frontier.
Compensation Range: $60K - $70K
Salary : $60,000 - $70,000
