What are the responsibilities and job description for the Video Creator, Producer, & Content Editor - Social Media Branding position at GrabAGun.com?
Video Creator, Producer, & Editor - Social Media Branding
You should know:
Location: On-Site in Coppell, TX
Compensation: BOE!
Citizenship Requirements: US Citizen and Green Card Holders only
Why this role matters
At GrabAGun, storytelling is more than marketing—it’s how we connect passion to purpose. From product launches to behind-the-scenes glimpses, video content fuels our ability to educate, inspire, and earn trust within the firearms and outdoor community. As our Video Producer & Editor, you’ll bring our brand to life by creating compelling, high-quality video that turns everyday moments into powerful stories.
Every applicant should have a firearms-friendly mindset and comfort producing content in a firearms retail environment.
NOTE: Portfolio/demo reel required showcasing creative and technical expertise. Please include content from social media channels that highlight your brand(s) and following.
How You’ll Lead The Mission
Fire off your your resume, portfolio/reel link, and a short note on why you’re the right fit. Applications without a portfolio will not be considered.
You should know:
Location: On-Site in Coppell, TX
Compensation: BOE!
Citizenship Requirements: US Citizen and Green Card Holders only
Why this role matters
At GrabAGun, storytelling is more than marketing—it’s how we connect passion to purpose. From product launches to behind-the-scenes glimpses, video content fuels our ability to educate, inspire, and earn trust within the firearms and outdoor community. As our Video Producer & Editor, you’ll bring our brand to life by creating compelling, high-quality video that turns everyday moments into powerful stories.
Every applicant should have a firearms-friendly mindset and comfort producing content in a firearms retail environment.
NOTE: Portfolio/demo reel required showcasing creative and technical expertise. Please include content from social media channels that highlight your brand(s) and following.
How You’ll Lead The Mission
- Own the vision. Take creative concepts from storyboard to screen, ensuring every piece of content reflects our brand’s voice and integrity.
- Capture the culture. Highlight the people, products, and events that make GrabAGun unique—whether in the studio, at sponsored events, or in the field.
- Elevate the craft. Use technical expertise and storytelling instincts to produce content that engages, informs, and converts.
- Integrate the message. Collaborate with marketing, product, and leadership to align video with campaigns, launches, and long-term brand goals.
- Stay ahead. Track platform trends, explore new formats, and adapt creative strategies to maximize audience impact.
- Lead all stages of video creation: concepting, filming, editing, and publishing across multiple channels.
- Produce polished video content for social media, product pages, email campaigns, and brand initiatives.
- Film day-to-day interactions, product demos, sponsored events, and behind-the-scenes storytelling.
- Design and integrate motion graphics, overlays, and supporting visual assets.
- Catalog and organize video libraries for future use and cross-channel deployment.
- Optimize video content for each platform (YouTube, Instagram, TikTok, Facebook, X, etc.), applying best practices for length, thumbnails, captions, and metadata.
- 3–5 years of professional experience in video production and editing (Adobe Premiere Pro, Final Cut, or DaVinci Resolve required).
- Proven ability to film with DSLR/mirrorless cameras, lighting setups, and audio gear.
- Strong sense of pacing, storytelling, and tone that aligns with brand strategy.
- Proficiency with Photoshop, Illustrator, or After Effects for graphics and visual design.
- Knowledge of social media video strategy and e-commerce content best practices.
- Excellent organizational skills for media management and cataloging.
- Firearms-friendly mindset and comfort producing content in a firearms retail environment.
- Motion graphics and animation skills.
- Background in e-commerce or product-driven industries.
Fire off your your resume, portfolio/reel link, and a short note on why you’re the right fit. Applications without a portfolio will not be considered.
