AI SEO & Digital Marketing Specialist

Location: On-Site in Coppell, TX

Position Type: Full-Time, Direct Hire

Compensation: Based on Experience!

Citizenship Requirements: US Citizen and Green Card Holders only

Why this role matters

SEO is evolving. Traditional Google rankings and keyword optimization still matter, but the future of search is increasingly AI-driven—from voice search optimization to semantic SEO and recommendation engines that prioritize context over keywords.

This role is designed for a specialist who can win today’s SEO battles and prepare us for tomorrow’s. You’ll not only own classic SEO best practices but also lead the way in AI SEO strategy, helping us future-proof our digital visibility. Over the next 1-5 years, you’ll shape how our brand shows up across AI-first platforms, voice assistants, and AI-mediated search ecosystems.

In short: solid SEO fundamentals curiosity and capability to position us for the next wave of AI-driven discovery.

What You’ll Do Everyday

• Lead and optimize all SEO initiatives across company websites and eCommerce platforms: keyword research, on-page SEO, technical SEO, content optimization, and semantic SEO.
• Build strategies for AI SEO and AI searchability, including voice search optimization and AI-driven recommendation layers.
• Manage SEM campaigns and digital advertising with a focus on ROI and conversion optimization.
• Collaborate with vendors/partners to align SEO, SEM, and digital strategies with overall marketing goals.
• Support eCommerce operations, including product data input, content accuracy, and inventory-related optimization.
• Deliver insights and performance reports for organic SEO, paid campaigns, and AI search performance metrics.
• Partner with marketing to design and optimize campaigns that scale brand visibility in both traditional and AI search environments.
  
  

What You Bring

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of experience leading SEO strategy and execution, ideally in an eCommerce environment.
• Strong understanding of technical SEO, on-page optimization, backlink strategies, content SEO, and semantic search principles.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Familiarity with eCommerce platforms (Magento preferred) and integrating SEO best practices into product listings and content.
• Experience managing SEM campaigns and understanding the intersection of paid and organic SEO strategies.
  
  

Bonus if you have

• Experience with AI SEO, semantic SEO, voice search optimization, and AI-driven search engines.
• Ability to translate complex AI SEO data into actionable strategies for business leaders.
• Strong project management skills to handle multiple campaigns and eCommerce initiatives.
• Experience managing vendor or agency relationships for digital marketing and SEO services.
• A collaborative mindset with a focus on measurable impact and ROI.
  
  

Ready to join GrabAGun?

Fire off your resume and tell us how you’ll help us dominate SEO today and AI-driven discovery tomorrow.