What are the responsibilities and job description for the Product Marketing Manager position at GovDash?
About GovDash:
GovDash is transforming how government contractors win and manage business. Our platform simplifies the complex capture and proposal process, giving contractors the tools they need to pursue, track, and secure opportunities efficiently. As a growing startup, we’re looking for a Product Marketing Manager to help us drive go-to-market success, craft compelling messaging, and fuel our growth.
Role Overview:
We’re looking for a strategic and hands-on Product Marketing Manager to own the positioning, messaging, and marketing strategy for GovDash’s products. Reporting to the Head of Growth, you’ll work closely with Engineering, Sales, and Growth teams to develop compelling messaging, videos, collateral, and create sales enablement materials to ensure our product’s value is clearly communicated across all channels.
Key Responsibilities:
- Positioning and Messaging: Craft clear, compelling product messaging that resonates with government contractors and differentiates GovDash in the market.
- Website Content Development: Own the website from a copy and messaging perspective. Produce product-focused content, including case studies, white-papers, blog posts, product videos, and website copy.
- Sales Enablement: Create collateral, presentations, battle cards, and competitive analysis to empower the sales team and drive conversions.
- Product Launches: Work closely with the engineering team on upcoming product launches and own the monthly newsletter.
- Market Research: Conduct market and competitive research to inform product positioning and uncover new opportunities.
- Customer Insights: Gather and analyze customer feedback to refine messaging, improve the user experience, and support product development.
- Performance Analysis: Measure and report on the effectiveness of product marketing initiatives, optimizing based on data-driven insights.
What We’re Looking For:
- 3-5 years of experience in product marketing, preferably in B2B SaaS.
- Strong understanding of the government contracting space is a plus.
- Exceptional written and verbal communication skills, with the ability to translate technical details into clear, compelling narratives.
- Strong project management skills and experience juggling multiple initiatives simultaneously.
- Experience working cross-functionally with field, sales, and engineering teams.
- Proven track record of successful go-to-market strategies and product launches.
- Analytical mindset with experience in market research, competitive analysis, and data-driven decision-making.
- Self-starter who thrives in a fast-paced, startup environment.
Why Join GovDash?
- Be part of a fast-growing startup transforming the government contracting space.
- Collaborate with a passionate, innovative team.
- Competitive salary, equity options, and benefits.
- Opportunity to make a direct impact on the company’s growth and success.