Marketing Operations Manager

Growth Team

Location: DC or NYC Office

GovDash is purpose-built for modern government contractors. It connects teams, securely automates complex proposal and capture workflows, and removes inefficiencies so they can move faster, cut costs, win more, and support U.S. missions.

The Marketing Operations Manager will own the systems, data, and processes that drive the marketing engine. This role reports to the Head of Growth and will collaborate closely with Product Marketing, Field Marketing, Revenue Operations, and the SDR team to ensure all marketing programs are measurable, efficient, and optimized for pipeline generation.

You will work jointly with our RevOps manager on making sure marketing operations align with overall revenue operations. You will lead the HubSpot marketing ecosystem, oversee multi-touch attribution, and define the customer lifecycle from lead creation through marketing qualification. This is a technical and strategic role focused on operational excellence, data accuracy, and driving measurable growth.

This is a hybrid position in either our NY or DC office, with occasional travel for in-person events, team off-sites, and planning sessions.

System Ownership and Optimization

• Work constantly with our RevOps Manager on key GTM initiatives.
• Own the HubSpot Marketing Hub and ensure all marketing workflows, automations, and data integrations function seamlessly.
• Manage integrations across HubSpot, Gong, ad platforms, and enrichment tools to maintain accurate tracking and attribution.
• Partner with RevOps to ensure clean data flow between marketing and downstream systems.

Attribution and Reporting

• Build and maintain multi-touch attribution models that measure ROI by channel, campaign, and persona.
• UTM structure management and tracking consistency across channels.
• Develop dashboards and reports that track funnel performance, pipeline contribution, and marketing efficiency.
• Ensure data accuracy and consistency across all reporting surfaces.

Customer Lifecycle Management

• Define and operationalize the customer lifecycle from lead capture through MQL handoff to SDR.
• Design and maintain segmentation, lead scoring, and nurture workflows that drive conversion.
• Collaborate with Field Marketing and Product Marketing to align lifecycle stages with campaigns, programs, and persona strategies.

Cross-Functional Alignment

• Work with Product Marketing to connect campaign data and messaging insights to lifecycle performance.
• Partner with Field Marketing to track program ROI and lead flow from events and campaigns.
• Collaborate with the SDR team to ensure qualified leads are routed, enriched, and ready for outreach.

Data Integrity and Governance

• Maintain clean and reliable marketing databases with proper deduplication, enrichment, and compliance.
• Implement process improvements that enhance automation, reporting accuracy, and operational scalability.
• Enforce best practices for data management and ensure compliance with GDPR, CCPA, and other privacy regulations.

• 4–7 years of experience in Marketing Operations at a SaaS company.
• Expert-level experience with HubSpot Marketing Hub including workflow automation, campaign management, and reporting.
• Proven ability to design and maintain multi-touch attribution and funnel reporting frameworks.
• Experience connecting GTM tools including Gong, LinkedIn Ads, Google Ads, and data enrichment platforms.
• Strong analytical skills with experience using HubSpot dashboards, Looker, or equivalent BI tools.
• Technical fluency with APIs, automation tools (Zapier, OpenAI), and data management systems.
• Strong communication and collaboration skills with a focus on process improvement and business impact.
• Care about America and it's interests.

Preferred Skills

• Familiarity with OpenAI API for automation or campaign optimization workflows.
• Basic scripting (JavaScript or Python) for API calls and data cleaning.

• Marketing programs are measurable, automated, and predictable.
• Attribution is accurate and trusted across the organization.
• The customer lifecycle is clearly defined and operationalized in HubSpot.
• Product Marketing and Field Marketing have full visibility into campaign performance.
• Leads are clean, qualified, and efficiently handed to SDRs.
• Growth decisions are guided by reliable, unified data.