Paid Media Activation Director JN -092025-164897

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Paid Media Activation Director

We are seeking an experienced, results-driven Paid Media Activation Director to lead and elevate our media activation team. This leader will be accountable for the full spectrum of paid media execution across digital and traditional channels, ensuring flawless accuracy, process consistency, and measurable client impact.

Paid Media Activation Director Benefits And Compensation

• Competitive salary
• Performance-based bonuses
• Generous paid time off (PTO)
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company match
• Opportunities for professional development and training
• Flexible work environment
• Collaborative and innovative company culture
  
  

Paid Media Activation Director Requirements & Qualifications

• 10 years of experience in paid media activation, ad operations, or performance marketing; agency background preferred
• Proven leadership experience managing multidisciplinary media teams
• Deep expertise in digital platforms (Meta, Google Ads, YouTube, TikTok, Programmatic, Retail Media) and familiarity with traditional channels
• Strong command of campaign analytics, performance optimization, and data visualization
• Demonstrated success in building scalable processes and driving efficiency across teams
• Knowledge of marketing technology, ad serving, and measurement solutions (e.g., Salesforce Marketing Cloud, CM360, The Trade Desk, DSPs, GA4, etc.)
• Excellent communicator with the ability to simplify complex performance insights for clients and stakeholders
• Ability to evaluate, select, and implement back-office infrastructure for seamless integration of measurement tools
  
  

Paid Media Activation Director Preferred Background & Skills

• Experience implementing a technology roadmap to scale an organization
• Proven ability to drive process improvements and champion operational excellence
• Familiarity with financial management related to media budgets and invoicing
• Strong analytical skills with a focus on data-driven decision-making
• Innovative mindset with a passion for exploring emerging technologies in media activation
• Ability to mentor and inspire a team, fostering a culture of accountability and growth
  
  

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share. JOB ID: 164897 #post

Ben Irwin

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, $175,000 - $225,000,