What are the responsibilities and job description for the Growth Marketing & Creative Lead JN -012026-170438 position at Goodwin Recruiting?
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Company Overview
We are a rapidly scaling technology company serving the global music and creator ecosystem. Our platform helps creatives collaborate, document ownership, and manage project details with clarity and confidence. Trusted by artists, producers, engineers, and industry professionals worldwide, we’re building tools that simplify how creative work is organized and shared.
As we enter the next phase of growth, we are investing in a modern, execution-focused marketing function designed to expand awareness, accelerate adoption, and support long-term user engagement.
The Opportunity
This is a hands-on leadership role for someone who blends performance marketing, creative production, and operational rigor.
You will act as the primary owner of marketing execution—launching campaigns, producing content, managing performance data, and evolving repeatable systems that support sustainable growth. This role is ideal for someone who enjoys building while scaling and is equally comfortable behind a camera, inside an ad platform, or reviewing analytics.
What You’ll Own
Acquisition & Paid Growth
Reggie Whisenton
To Apply for this Job Click Here
, $100,000 - $125,000,
Company Overview
We are a rapidly scaling technology company serving the global music and creator ecosystem. Our platform helps creatives collaborate, document ownership, and manage project details with clarity and confidence. Trusted by artists, producers, engineers, and industry professionals worldwide, we’re building tools that simplify how creative work is organized and shared.
As we enter the next phase of growth, we are investing in a modern, execution-focused marketing function designed to expand awareness, accelerate adoption, and support long-term user engagement.
The Opportunity
This is a hands-on leadership role for someone who blends performance marketing, creative production, and operational rigor.
You will act as the primary owner of marketing execution—launching campaigns, producing content, managing performance data, and evolving repeatable systems that support sustainable growth. This role is ideal for someone who enjoys building while scaling and is equally comfortable behind a camera, inside an ad platform, or reviewing analytics.
What You’ll Own
Acquisition & Paid Growth
- Build, launch, and optimize paid media across social, video, and search platforms
- Continuously test audiences, formats, and messaging to improve acquisition efficiency
- Manage creative refresh cycles and campaign structure to prevent performance decay
- Implement attribution and tracking to clearly connect spend to outcomes
- Produce short-form marketing content end-to-end (concept → filming → editing)
- Capture testimonials, product stories, and executive-led messaging
- Ensure all assets meet brand standards and platform-specific best practices
- Edit video content including motion elements, sound balancing, and color correction
- Partner on visual direction and layout using collaborative design tools
- Manage website updates, landing pages, and CMS-driven content
- Maintain visual consistency across ads, site, and social channels
- Monitor key growth indicators including spend efficiency, conversions, and engagement
- Translate performance data into actionable creative and budget decisions
- Create simple reporting systems and dashboards to support visibility and planning
- Work directly with leadership on campaign direction and product initiatives
- Coordinate freelancers or vendors as needed for specialized creative support
- Document workflows, learnings, and systems to support future hires
- 5 years of experience driving digital growth for a consumer-facing product or platform
- Strong command of paid media tools and analytics environments
- Demonstrated success improving acquisition through testing and iteration
- Practical video production and editing experience (not just oversight)
- Comfortable working across creative, technical, and analytical domains
- Self-directed operator who thrives in fast-moving environments
- Exposure to the music industry or creator economy is a plus
- Experience working in Figma, Webflow, or similar tools
- Background marketing to artists, creators, or independent professionals
- Familiarity with SaaS growth metrics and funnel analysis
- Enjoys building internal documentation, playbooks, or systems
- Based in or near Memphis for occasional in-person collaboration
Reggie Whisenton
To Apply for this Job Click Here
, $100,000 - $125,000,
Salary : $100,000 - $125,000