What are the responsibilities and job description for the Business Development Representative position at Good Life Companies?
About Good Life
Good Life Companies is a fast-growing, independent RIA platform dedicated to empowering financial advisors to achieve true independence and long-term success. We provide the education, tools, and ongoing support advisors need to build, manage, and grow thriving independent practices—so they can focus on what matters most: serving clients, growing their business, and living their version of the good life.
Position Summary
The Business Development Representative (BDR) is responsible for generating and qualifying Financial Advisor leads to support Good Life’s Business Development team and drive new advisor affiliations. This role focuses on proactive outreach through phone-based prospecting (cold calling), supplemented by digital efforts such as email campaigns and social media engagement. The BDR/IRC helps deepen relationships, nurture prospects, and provide essential reporting and organizational support to maximize pipeline volume, efficiency, and overall growth opportunities.
Essential Roles And Responsibilities
Pipeline Management & CRM Ownership
Education
Physical Demands
Good Life Companies is a fast-growing, independent RIA platform dedicated to empowering financial advisors to achieve true independence and long-term success. We provide the education, tools, and ongoing support advisors need to build, manage, and grow thriving independent practices—so they can focus on what matters most: serving clients, growing their business, and living their version of the good life.
Position Summary
The Business Development Representative (BDR) is responsible for generating and qualifying Financial Advisor leads to support Good Life’s Business Development team and drive new advisor affiliations. This role focuses on proactive outreach through phone-based prospecting (cold calling), supplemented by digital efforts such as email campaigns and social media engagement. The BDR/IRC helps deepen relationships, nurture prospects, and provide essential reporting and organizational support to maximize pipeline volume, efficiency, and overall growth opportunities.
Essential Roles And Responsibilities
Pipeline Management & CRM Ownership
- Maintain accurate and up-to-date Salesforce records, including lead status, next steps, and timelines, to ensure efficient pipeline management.
- Perform daily CRM updates to support deal flow, monitor pipeline health, and identify areas for improvement.
- Enforce stage definitions and Service Level Agreements (SLAs) to ensure timely progression of leads through the recruitment pipeline.
- Develop and review dashboards to track key metrics such as funnel health, conversion rates, and activity levels.
- Analyze pipeline data to identify trends, flag high-potential prospects, and provide actionable insights to leadership.
- Collaborate with ORFS and internal teams to refine reporting processes and align on performance metrics.
- Manage calendars, prepare meeting briefs, and coordinate resources to support Regional Directors in prospective engagements.
- Document meeting notes, key takeaways, and follow-up actions to ensure productive advisor conversations.
- Provide logistical support for home office visits, including scheduling, preparation of materials, and follow-up communication.
- Collaborate with cross-functional teams, including Legal, Compliance, Operations, and Finance, to resolve deal blockers and advance deals to completion.
- Partner with Regional Directors to manage tasks, next steps, and follow-ups for active deals, ensuring alignment and timely execution.
- Act as a central point of contact for internal stakeholders to facilitate smooth recruitment processes.
- Conduct proactive outreach via phone, email, and LinkedIn to generate and qualify leads from ORFS’s MQLS, internal recruiters, and other sources.
- Build rapport with prospects, effectively communicate the value of the Good Life platform, and tailor messaging to their unique business needs.
- Execute approximately 100 outreach activities daily, including cold calls, emails, and social media engagement, to maintain a robust pipeline.
- Qualify leads to ensure alignment with Good Life’s target advisor profile, prioritizing high-potential prospects for further engagement.
- Serve as the primary liaison with ORFS, fostering strong partnerships and providing regular feedback on lead performance.
- Collaborate with ORFS and internal recruiters to ensure a seamless transition of qualified leads into the recruitment pipeline.
- Schedule and coordinate meetings between qualified prospects and Regional Directors, ensuring alignment with team priorities.
- Leverage insights from ORFS’s MQLS and other data sources to design and execute targeted outreach campaigns.
- Build relationships with key decision-makers and employ innovative prospecting techniques, such as social media outreach and networking events, to expand the pipeline.
- Continuously evaluate and refine lead qualification criteria, outreach strategies, and pipeline management processes to improve efficiency and conversion rates.
- Identify and address bottlenecks in the lead generation process, recommending actionable solutions to leadership.
- Document and share best practices for lead management, meeting coordination, and prospect engagement to ensure consistency and scalability.
- Maintain accurate, up-to-date interaction records in Salesforce, including lead status, follow-ups, and conversion data.
- Host advisors during home office visits; address questions regarding offerings, services, and support.
- Prepare presenters and internal teams for home office visits by communicating advisor needs and key opportunities.
- Stay current on industry trends, competitor offerings, and regulatory changes affecting Financial Advisors.
- Provide insights to leadership regarding competitive activity and recruiting strategies.
- Educate internal departments on recruiting processes to foster alignment and partnership.
- Proactively source advisors through referrals, networking, databases, and creative research methods.
- Collaborate effectively with cross-functional internal teams.
- Perform other duties as assigned.
Education
- Bachelor’s degree in business, finance, or related field of study preferred.
- 2-5 years required in sales operations, recruiting coordination, or similar pipeline/CRM role (within financial services a plus).
- 2 years supporting or working as a financial advisor preferred.
- Proficiency required with CRM (e.g., Salesforce/HubSpot), Excel/Sheets (pivot tables, lookups), and basic dashboarding.
Physical Demands
- Requires vision, speech, and hearing, and a low level of physical activity to include sitting, standing, walking, lifting, and carrying as required.
- Primarily Indoors, office setting.