What are the responsibilities and job description for the Marketing Director position at GMI Cloud?
About Us
GMI Cloud is a fast-growing AI infrastructure company backed by Headline VC and one of only seven cloud providers worldwide to earn NVIDIA’s prestigious Reference Platform Cloud Partner designation . We operate 8 of our own GPU clusters across the U.S. and Asia, delivering a full spectrum of services from GPU compute service to AI model inference API solutions. As an NVIDIA Reference Platform Cloud Partner, our infrastructure meets the highest standards for performance, security, and scalability in AI deployments. We empower AI startups and enterprises to “build AI without limits,” providing everything they need to prototype, train, and deploy AI models quickly and reliably.
Responsibilities
Go-to-Market & Product Launches
• Own end-to-end launch strategy for new products, models, features, and partnerships
• Define launch narratives and sequence assets across blog, docs, demo, video, PR, and sales enablement
• Orchestrate cross-functional teams across product, sales, and DevRel from kickoff through post-launch
• Tie every launch to measurable outcomes: pipeline, sign-ups, and adoption
Community & Developer Programs
• Build and scale developer-facing programs including meetups, hackathons, workshops, and ambassador initiatives
• Grow and activate community channels (Discord, Slack, forums, office hours)
• Partner with DevRel to turn technical content into community moments
• Drive developer loyalty and grassroots adoption
Events & Field Marketing
• Own the full event portfolio: industry conferences (GTC, KubeCon, Re:Invent, NeurIPS), founder dinners, customer summits, and owned meetup series
• Define event strategy — where to show up, key messaging, and on-site activations
• Lead partner co-marketing activations with ecosystem partners
• Measure event ROI through pipeline, accounts engaged, and content captured
Product-Led Growth
• Partner with product and growth engineering to optimize the self-serve funnel
• Drive improvements in landing page conversion, sign-up activation, and time-to-first-value
• Build lifecycle email, in-product nudges, and onboarding flows
• Architect the handoff between PLG motions and sales-assist for upmarket conversion
Integrated Campaigns & ABM
• Run multi-channel campaigns by ICP and vertical across paid, organic, content, email, and field
• Set and hit clear pipeline targets for each campaign
• Stand up ABM motions for top enterprise accounts in partnership with sales
Content & Narrative
• Translate deep technical work — benchmarks, architecture, customer outcomes — into compelling stories
• Tailor messaging across technical buyers, executive decision-makers, and the broader market
• Maintain narrative consistency across all channels
Measurement & Reporting
• Own the integrated marketing dashboard
• Track pipeline sourced and influenced, activation rates, MQL→SQL conversion, event ROI, and community growth
• Lead post-mortems and translate insights into the next playbook
What We’re Looking For?
• Bachelor’s degree in marketing, business, or related field (or equivalent experience)
• 7 years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS
• Proven track record running integrated campaigns that drive pipeline and adoption — not just impressions
• Hands-on event execution: you’ve stood up meetups, run booths, and produced owned conferences
• Demonstrated success with ABM and field marketing motions for enterprise accounts
• Experience operating PLG funnels and the analytics behind them
• Strong product instincts and technical fluency — you can talk to engineers and translate for executives
• Sharp writer and editor with strong opinions on narrative and positioning
• Data-driven approach to campaign measurement and optimization
• Comfortable in 0→1 environments — you build the playbook, then run it