What are the responsibilities and job description for the Associate Director, Omnichannel Strategist position at Global Technical Talent, an Inc. 5000 Company?
The details for this position are as follows:
Job Title: Associate Director, Omnichannel Strategist
Location: Wilmington, DE 19850 (Hybrid)
Duration: 06 months (possible extension)
Pay Rate: Negotiable
Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Location: Wilmington, DE - 3 days onsite
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Job Description:
Overview:
Are you ready to shape the future of customer experiences in life sciences?
As an Associate Director, Omnichannel Strategist at the client within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.
Ideal candidate:
- Pharmaceutical (pharma) experience, particularly with HCP (healthcare provider) marketing, is required; must be able to hit the ground running with minimal onboarding.
- Digital marketing experience across channels such as websites, email, social media, and SMS; strong understanding of omni-channel customer engagement and customer journey.
- Experience working with media and familiarity with media strategy (not necessarily an expert, but able to collaborate with media teams and understand media's role in omni-channel campaigns).
- Agency experience or similar background (advertising/media agency experience is a plus); client-service mindset, able to act as a strategic partner, influence, and provide recommendations.
- Comfortable analyzing data and campaign results to identify actionable insights and optimization opportunities (does not need to prepare reports but should be able to review and interpret findings).
- Strong communication, solution-oriented, and able to work closely with multiple partners (acts as a liaison between brand and campaign partners).
- Bachelor's degree required (master's degree not necessary).
- Five to seven years of relevant experience in brand marketing, omni-channel strategy, integrated marketing, or related field.
- Titles such as marketing manager, associate director, brand marketing, omni-channel, integrated marketing, customer engagement, or customer experience are all relevant.
Accountabilities:
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
Essential Skills/Experience:
- Bachelor's Degree or equivalent experience
- 5-7 years of experience in a relevant Marketing or Strategy role
- Proven track record in delivering integrated marketing programs with measured outcomes
- Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, Salesforce, events
- Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
- Measurement & analytics with focus on strategic insights to inform optimization strategies
- Proven track record of leading teams without positional authority
Desirable Skills/Experience:
- Advanced Degree in a relevant field
- Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy
- Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
- Media/Advertising agency experience
- Familiarity with agile ways of working
- Business requirement gathering experience
- Customer relationship management (CRM) experience