What are the responsibilities and job description for the Associate Director, Omnichannel Strategist position at Global Technical Talent, an Inc. 5000 Company?
Job Title: Associate Director, Omnichannel Strategist
Location: Wilmington, DE 19850 (Onsite)
Duration: 06 months (possible extension)
Pay Rate: Negotiable
Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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Must be able to work onsite in Wilmington, DE at least 3 days per week (60% in-office policy), but can be flexible for the right candidate and open to 2 days if needed—however, full-time conversion would require 3 days in the office.
Are you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist at the client within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.
Accountabilities:
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
Essential Skills/Experience:
Bachelor's Degree or equivalent experience
5-7 years of experience in a relevant Marketing or Strategy role
Proven track record in delivering integrated marketing programs with measured outcomes
Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, Salesforce, and events.
Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
Measurement & analytics with focus on strategic insights to inform optimization strategies
Proven track record of leading teams without positional authority
Desirable Skills/Experience:
Advanced Degree in a relevant field
Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy
Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
Media/Advertising agency experience
Familiarity with agile ways of working
Business requirement gathering experience
Customer relationship management (CRM) experience
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Ideal candidate profile:
- The role is highly strategic—not operational, delivery, or program management focused.
- Candidates should have strong experience in digital marketing and omni-channel strategy, ideally within the pharmaceutical industry supporting both HCP (physician) and patient campaigns.
- Experience with multiple digital media channels (websites, email, CRM/SMS) and optimizing user journeys to drive customer engagement and conversion.
- Should be comfortable making recommendations, building stakeholder relationships, and influencing brand teams.
- Communication, stakeholder management, and ability to present ideas/strategies are highly valued.
- Prioritization skills are important—must be able to balance needs across HCP and patient campaigns and multiple brand initiatives.
- Agency experience is highly preferred due to the fast-paced, client-service nature (but strong pharma in-house experience is also considered).
- Not concerned about title as long as work experience shows hands-on digital strategy leadership.
- 5-7 years of relevant experience required; educational background is less important than direct experience.
- Candidates must be strategic, not just operational or technical; must demonstrate digital expertise relevant to customer engagement strategy (not program management or purely operational backgrounds).
- Open to reviewing resumes from candidates who previously worked at digital/healthcare agencies like Digitas Health, Click Health, or Publicis.
About the Client:
This global biopharmaceutical company is driven by a single, defining mission: to push the boundaries of science and deliver life-changing medicines that transform the lives of patients worldwide. With a global footprint spanning more than 100 countries, the organization focuses on three core therapy areas: oncology, cardiovascular and metabolic disease, and respiratory and immunology, while also advancing treatments in rare diseases and vaccines. With a pipeline consistently regarded as one of the most productive in the industry, this is a company where scientific ambition is matched by commercial scale.
Employing tens of thousands of scientists, clinicians, and business professionals globally, this organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity. Research programs span small molecules, biologics, cell therapy, and RNA technologies, giving employees exposure to the full frontier of modern drug development.
In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, and it holds an overall Glassdoor rating of 4.0 stars from nearly 8,000 reviews. Employees rate the culture and values at 3.9 stars and career opportunities at 3.7 stars. Seventy-nine percent of employees say they would recommend working here to a friend.
The organization has built a strong reputation for scientific career development, with structured pathways for researchers, clinical professionals, and commercial staff. The diversity of the pipeline and the pace of advancement mean that careers here rarely stand still.
For life sciences professionals who want to work on a portfolio of programs that genuinely advances patient care, within an organization that has earned broad employee endorsement, this represents one of the more compelling opportunities in global pharma.
Teams here span oncology researchers, clinical trial specialists, regulatory scientists, and commercial and market access professionals.