Marketing Manager

About the Role

Geotrek is building its marketing team from the ground up, and we need someone who makes the whole machine run. This is an essential role on our marketing team. You are the person who keeps the calendar tight, makes sure emails go out on time, tracks the project list, and ensures that every workstream across a fast-moving team stays on schedule.

If you’re the person your team has always turned to to organize the chaos, build the tracker, and actually follow through — this is your role. You’ll work directly with Hanna (Director of Marketing) and across every marketing contractor and in-house team member we have.

What You’ll Own

Email Marketing Execution

• Build, schedule, and deploy email campaigns in HubSpot — newsletters, nurture flows, promotional sends
• QA every email before it goes out: links, UTMs, mobile rendering, list segmentation
• Maintain list health: suppression logic, unsubscribes, engagement-based segmentation
• Pull performance reports post-send and flag key metrics to Hanna

Project Management

• Own the marketing project board in Monday.com — keep it current, accurate, and useful
• Track deliverables across 10 contractors and in-house team members; follow up proactively on blockers
• Run weekly marketing team check-ins — prep the agenda, take notes, distribute action items
• Flag capacity issues, timeline risks, and dependency conflicts before they become problems

Marketing Calendar

• Maintain the master marketing calendar in Google Sheets — the single source of truth for all campaigns, launches, events, and content
• Coordinate campaign timing across paid, organic, email, and events so channels stay aligned
• Keep the calendar synced with trade show and expo schedule (15 shows annually)
• Surface conflicts and sequencing issues to Hanna proactively

What We’re Looking For

• 2-4 years of experience in a marketing, coordinator, or project management ro
• Experience with email platforms — HubSpot preferred; Klaviyo, Mailchimp, or similar also considered
• You live in spreadsheets. You make trackers for fun. Your Google Sheets game is strong.
• Familiarity with project management tools — Monday.com, Asana, Notion, or similar
• Strong written communication — you can write a crisp email and a tight action item list without being told twice
• Detail-oriented in a way that actually matters: you catch the broken link, the wrong date, the unsuppressed list before it ships
• Calm under pressure and able to manage competing priorities without dropping the ball

Bonus Points

• Experience supporting a small, fast-moving marketing team in a DTC or e-commerce brand
• Familiarity with UTM tagging, basic analytics, and how to read a Looker Studio dashboard
• HubSpot certified or working toward it
• Passion for the outdoor or adventure space — you get what we’re building

What You’ll Get

• A foundational role in building something — you’ll have visibility across every part of the marketing operation
• Direct mentorship from Hanna and exposure to brand, performance, and content strategy at a growth-stage company
• Room to grow as the team scales — this is a long-term seat, not a temp role
• Competitive salary, health benefits, and a team that actually uses its PTO

This is a full-time, on-site position in Boulder, CO.

Salary Range: $65-$85k, Annually