What are the responsibilities and job description for the Digital Marketing Manager position at Genstone?
The Fay Group is a fully integrated real estate and mortgage services firm, bringing together the strength and expertise of two complementary holding companies – Fay Financial and Genstone Holdings. Since its founding in 2008 as a special servicer, The Fay Group has grown into a diversified enterprise overseeing more than $46 billion in assets on behalf of over 50 institutional clients. Powered by data, technology, and a team of 1,100 professionals across 10 U.S. locations, the organization delivers coordinated solutions across the full spectrum of real estate and lending services – including loan servicing, property management, mortgage originations, renovations, and insurance.
From asset creation and loan management to renovations and real estate brokerage services, The Fay Group offers end-to-end capabilities under one platform. This comprehensive approach delivers flexibility, transparency, and performance across multiple asset classes, supporting both clients and customers in all market and interest rate environments.
The Digital Marketing Manager plays a key role in driving the Fay Group’s digital acquisition strategy and supporting business growth across the organization’s digital ecosystem. This role manages and supports the planning, execution, and optimization of paid digital channels (lead buying, display, search) while contributing to broader owned, earned, and paid digital initiatives.
Working cross-functionally with Marketing, Sales, Analytics, and IT, this position leverages marketing data, analytics platforms and digital insights to enhance lead generation performance, strengthen marketing attribution, and identify opportunities that increase campaign efficiency and overall marketing ROI.
The role also supports digital performance through conversion tracking, marketing analytics, search visibility insights (Google Search Console), local search engagement (Google Business Profile), CRM integration, and management of lead vendor partnerships. Additionally, the position contributes to marketing dashboards, performance reporting, and data-driven optimization initiatives that help leadership make informed strategic decisions.
This position collaborates closely with the AVP of Website & Digital Marketing on strategic initiatives across business units, aligning marketing activities, identifying growth opportunities, and supporting customer acquisition efforts to ensure consistency with organizational business and revenue objectives.
Qualifications include:
- Bachelor’s degree in Communications or related field
- 5 years of experience in digital marketing in a marketing context
- 3 years of Marketing Lead generation experience with substantial paid budgets (min $50K per month), including prospect/customer segmentation, journeys/retargeting, test & learn, funnel conversion, program measurement, and report automation
- Previous experience in Mortgage, Real Estate, or Financial Services
- Proficiency in CMS tools such as WordPress and Wix
- Experience with Google and Meta platforms (AdWords, Google Console, GTM, GA4, etc.)
- Prior experience delivering referrals to multiple business units is highly preferred
- Prior experience with online review management tools for solicitation, response, and optimization of GBPs and other review sites is a plus
- Programmatic media experience is a plus
- Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
- Proficiency in data visualization tools such as Power BI or similar is a plus
- Solid skills and experience in MS Word, Excel, PPT, and Outlook
- Strong verbal and written communication skills
- Strong interpersonal skills
- Strong analytical skills
- Solid decision-making abilities coupled with sound judgment
- Strong time management skills
- Ability to prioritize numerous tasks and manage shifting priorities
- Client-focused with strong execution skills and results orientation
- High-level of precision with attention to detail and consistency
- Flexible, open to change, ability to learn new things quickly
- Ability to work in a collaborative environment and provide guidance for working groups
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Featured Benefits
- Medical, Dental and Vision Insurance
- Company Paid Life Insurance
- Disability Insurance
- Pet Insurance
- 401k Program with Employer Matching
- 3 Weeks Paid Time Off (PTO)
- Paid Holidays
- Wellness Initiatives
- Employee Assistance Program
Compensation
- The hiring range for this position is $110,000.00 annually
- This position is eligible for an annual discretionary bonus
Fay Cares!
The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.
At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify.