Marketing Specialist 2

Marketing Specialist 2 - Atlanta

The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals. This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels. The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives.

Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development. 

Job Description

• Experience (5-10 years of experience).
• Creates and executes marketing campaigns, strategies, and research whether with digital or traditional media 
• Conducts market research and analyzes customer needs, preferences, and trends
• Develops and implements marketing plans and budgets for various products, services, or events 
• Designs and produces marketing materials
• Evaluates effectiveness of marketing activities and campaigns.

Organization’s objectives are: 

• To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through: 
• Leadership of an enterprise strategic data governance process 
• Leadership of an enterprise strategic data management team 
• Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely – Strategic Data 
• Governance of the strategic intelligence logic and platforms that produce all decision support information for the business 
• Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts 
• To establish and govern Strategic Data as a Corporate Asset across the enterprise by 
• Facilitating organizational alignment with a data and information driven decision-making culture 
• Establishing and Maintaining Sponsorship and Support at all organizational levels 
• Implementation of long-term training and implementation programs for data and information literacy 

Education, Certifications/Licenses:   
Required:            

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field

At Genesis, we love people. Our mission is to be a blessing in all we do while putting people to work. We specialize in partnering with candidates and clients to bring the right people together to accomplish great things.

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