Automotive Business Development Representative

As a Business Development Representative at Generation Kia Buick GMC, part of the Generation Auto Group collection, you will play an important role in connecting with customers, generating appointments, and supporting the dealership's sales team. This position is responsible for responding to customer inquiries, following up with leads, scheduling appointments, and providing an exceptional customer experience through phone, email, text, and chat communication. The ideal candidate is friendly, motivated, organized, and comfortable working in a fast-paced dealership environment.

What You'll Be Doing

The primary functions of this role include, but are not limited to:

• Respond promptly and professionally to incoming customer inquiries through phone, email, text, and chat.
• Make outbound calls to prospective customers and follow up with existing leads to generate appointments.
• Build relationships with customers, answer questions, overcome objections, and encourage dealership visits.
• Schedule and confirm customer appointments for test drives, vehicle demonstrations, and sales consultations.
• Follow up with customers before and after appointments to help improve appointment show rates.
• Maintain accurate customer information, communication notes, appointments, and follow-up activities in Tekion CRM.
• Monitor and manage assigned leads to ensure timely responses and consistent follow-up.
• Work closely with Sales Managers and Sales Consultants to coordinate appointments and provide updates on customer activity.
• Reconnect with previous customers and unsold prospects to identify new sales opportunities.
• Assist customers with general vehicle availability, dealership information, and the next steps in the purchasing process.
• Meet individual performance goals related to calls, appointments, follow-up activity, and customer engagement.
• Provide a friendly, professional, and positive experience for every customer interaction.
  
  

In summary, the Business Development Representative is responsible for turning customer inquiries into dealership appointments, maintaining consistent follow-up, and supporting the overall success of the sales department.

What We’re Looking For

• Excellent communication and interpersonal skills, both verbal and written.
• Strong customer service and relationship-building abilities.
• Friendly, energetic, outgoing, and customer-focused personality.
• Comfortable making outbound calls and handling a high volume of customer communications.
• Strong computer skills with proficient typing and multitasking abilities.
• Ability to stay organized, manage multiple leads, and follow up consistently.
• Prior automotive BDC, sales, or customer service experience preferred.
• CRM experience
• Kia or Buick GMC dealership experience is a plus, but not required.
• Professional appearance, positive attitude, and strong work ethic.
• Self-motivated, dependable, and detail-oriented.
• Ability to work independently while contributing to a team environment.
• Strong problem-solving skills and the ability to handle customer questions and objections professionally.
• Ability to meet performance goals and thrive in a fast-paced dealership environment.