What are the responsibilities and job description for the Sr. Account Executive - In-Store Fresh, West (See location options in job description) position at General Mills and Careers?
Job Description:
We are looking for an enthusiastic and driven Senior Account Executive to join our NARF sales team leading our Western U.S. market. Someone who can uncover opportunities, drive deeper customer relationships, deliver distribution and influence to drive results. This is your chance to be part of something truly special, shaping the future of how we partner with retailers and distributors to deliver best in class solutions and drive incremental category results.
In this role, you will gain invaluable National Account/Hyper Regional Chain account management experience, focusing on our West Market. You will have the chance to build strong corporate relationships with industry leaders like Albertsons, Smith’s, Bashas, Winco, Associated Foods, Foodland, Sprouts, and many other strategic retailer and distributor partners.
As a leader in this role, you'll be expanding our footprint with our new breads/rolls portfolio in perimeter bakery, while also focusing on driving sales of our delicious Frozen Baked Goods, Mix and Granola & Yogurt portfolios. This role manages the business in the perimeter categories at our retail partners (Bakery, Deli, Produce). You will be the strategic mastermind, developing plans and leading an incredible team of 5 brokerage firms to provide top-notch sales and technical support to our distributors and retailers.
Preferred locations: San Francisco, Boise, Denver, Phoenix, Los Angeles, Salt Lake City, Seattle, Portland, San Diego, Sacramento, and Las Vegas. May have some flexibility if close to a major airport in western USA.
Why This Role is Special:
Imagine a role where the dynamic worlds of North America Foodservice (NAF) and North America Retail (NAR) collide to create something extraordinary: In-Store Fresh (ISF). If you are a result driven sales hunter, hungry for a one-of-a-kind experience that blends the best of both worlds, positioning you at the forefront of groundbreaking growth, then look no further!
We are looking for an enthusiastic and driven Senior Account Executive to join our NARF sales team leading our Western U.S. market. Someone who can uncover opportunities, drive deeper customer relationships, deliver distribution and influence to drive results. This is your chance to be part of something truly special, shaping the future of how we partner with retailers and distributors to deliver best in class solutions and drive incremental category results.
In this role, you will gain invaluable National Account/Hyper Regional Chain account management experience, focusing on our West Market. You will have the chance to build strong corporate relationships with industry leaders like Albertsons, Smith’s, Bashas, Winco, Associated Foods, Foodland, Sprouts, and many other strategic retailer and distributor partners.
As a leader in this role, you'll be expanding our footprint with our new breads/rolls portfolio in perimeter bakery, while also focusing on driving sales of our delicious Frozen Baked Goods, Mix and Granola & Yogurt portfolios. This role manages the business in the perimeter categories at our retail partners (Bakery, Deli, Produce). You will be the strategic mastermind, developing plans and leading an incredible team of 5 brokerage firms to provide top-notch sales and technical support to our distributors and retailers.
Preferred locations: San Francisco, Boise, Denver, Phoenix, Los Angeles, Salt Lake City, Seattle, Portland, San Diego, Sacramento, and Las Vegas. May have some flexibility if close to a major airport in western USA.
Why This Role is Special:
- Hybrid Expertise: Develop a rare and valuable blend of NAF and NAR knowledge, setting you apart in the industry.
- Impactful Launch: Be at the heart of launching a new program with high visibility and growth potential.
- Strategic Partnerships: Build and nurture relationships with key decision-makers at major retail chains and distributors.
- Leadership Opportunity: Lead a team of brokerage professionals, shaping their success and driving results.
Key Accountabilities
- Relationship Building: Cultivate strong, multi-layered business relationships with assigned retail chains and distributors, including Albertsons, Smith’s, Bashas, Winco, Associated Foods, Foodland, Sprouts, and many others.
- Selling Expertise, Leadership, Engaging Leader:
- Develop and maintain effective customer relationships at both HQ/Corporate (leadership level) and regional levels.
- Understand Retailer/Distributor needs and link them to our products, capabilities, and service strategies to develop mutually beneficial business plans.
- Lead a strong brokerage sales team by building collaborative strategic plans, setting targets, providing training, and conducting regular performance and objective reviews.
- Model Engaging Leader behaviors to foster an inclusive environment, embrace a learning mindset, and demonstrate personal accountability.
- Sales Execution Excellence:
- Achieves annual sales targets.
- Takes personal accountability and ownership for results, works to deeply understand competitive market, customers & consumers.
- Develop and lead Retailer/Distributor and broker strategies to accelerate new item distribution on breads/rolls and FBG while successfully exceeding volume targets.
- Planning & Forecasting:
- Accountable for business forecasting and monthly MBR to provide DR narrative.
- Explore and partner with strategic retailers to drive differential results by leveraging key levers to grow the business (E-Com, Digital, CI, etc.).
- Leverage national category management selling stories to drive GMI growth and distribution.
- Leverage enterprise-wide problem-solving tools and stakeholders to address business problems.
- Trade:
- Drive trade efficiency by developing, interpreting, and applying promotion analysis insights. Adhere to trade budget/spend.
- Collaborate with internal teams to develop best-in-class promotional offers that reflect national trade strategies.
- Be a source of field-based information, insights, and best practices for customers, peers, and internal support teams within NAF.
Minimum Qualifications
- 4 years of successful NAF or NAR sales or equivalent business-to-business sales experience
- Self-starter with ability to maintain workload from remote office (Estimated travel 40% across Western USA)
- Record of delivering results.
- Experience working with & influencing cross-functional teams.
- Strategic Business Development, Strong Communication and Collaboration skills.
- Executive Presence.
- Ability to thrive in a team environment.
Preferred Qualifications
- 5 years of successful Foodservice or Retail sales or equivalent business-to-business sales experience.
- Record of winning beyond what the job might be.
- Influence & negotiations skills (internal and external).
- Broker management experience.
- Systems experience (Salesforce, Tableau, CTM, Nielsen, Sales Volume, etc.).
- Working knowledge of customer service, logistics/transportation, and supply chain.
- Culinary experience handling/producing products in customer retail bakeries or production facilities is a plus; Work involves occasionally lifting 30-50 lb. cases.
- If you are a dynamic sales professional with a passion for innovation, a drive for results, a passion for collaboration and teamwork, and a desire to be part of something truly special, we encourage you to apply!