What are the responsibilities and job description for the Manager, Creative Insights & Optimization position at General Mills and Careers?
Job Description:
KEY ACCOUNTABILITIES
Oversee Content Grading team
REQUIRED QUALIFICATIONS
PREFERRED QUALIFICATIONS
Additional Considerations
Company Overview:
Have a passion for ensuring creative resonates with consumers? Join the Insights & Analytics (I&A) - Iconic Brand Insights Excellence team as the I&A Manager Content Grading. Here you will play a pivotal role in helping General Mills generate demand and build iconic brands by assessing and optimizing the resonance our creative ideas and executions. You will be responsible for driving consistency and excellence in the way we execute creative learning, transforming our research approaches through AI and enabling learning at scale. Your team will also be responsible for executing creative assessment research across brands, as well as conducting meta-analyses of learnings at the enterprise level. The role requires strong thought leadership, experience driving creative learning approaches and practices, an understanding of what drives brand growth and impactful creative, people leadership skills, and collaboration across functions (specifically Brand Building Acceleration, Marketing Activation & Ops, Marketing Transformation, creative agencies, I&A BPs).
KEY ACCOUNTABILITIES
Oversee Content Grading team
- Lead & develop team of 2 direct reports
- Upskill & coach team in creative learning approaches, execution of research, and storytelling
Manage, Optimize & Transform Creative Learning Approaches
- Manage/develop consistent creative idea, execution, and in-market learning approaches
- Adopt or build modern tools (e.g. GenAI) that enable deeper insights or insights at scale
Assess & Optimize Creative
- Lead execution of creative learning across brands, identifying areas of optimization
- Conduct meta-analysis of learning to identify themes across enterprise
- Partner with Media Measurement team to provide holistic assessment of creative performance
- Partner with I&A BP, Brand Building Acceleration, Marketing Activation & Ops teams on application of learning
REQUIRED QUALIFICATIONS
- 6 years of experience in Consumer Insights or related field, with focus on creative assessment
- Bachelor’s degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or other related field
- Experience leading others, ideally via managing direct reports with a broad range of accountabilities
- Experience working effectively with interdependent cross-functional teams in a fast-paced environment
- Experience driving creative learning approaches and practices
- Proven strategic thinker / planner
- Strong ability to influence without authority
PREFERRED QUALIFICATIONS
- MBA or Master’s Degree in related field
- Self-starter with the ability to work independently, yet collaborate across Agency, D&T, creative and vendor partners
- Expertise in a variety of qualitative and quantitative research techniques, specifically for brand and creative learning
- Confident and clear communicator with senior leaders
Additional Considerations
- International relocation or international remote working arrangements (outside of the US) will not be considered.
- Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.