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National Business Development Manager-Healthcare

Generac Power Systems
Waukesha, WI Full Time
POSTED ON 3/27/2026
AVAILABLE BEFORE 5/27/2026

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

JOB SUMMARY:

Under general direction, the National Business Development Manager (NBDM) is responsible for developing, implementing and executing strategies for new revenue generation in healthcare market and other segments. The NBDM is responsible for helping businesses by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners while managing an existing book of business. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new accounts using best-in-class sales techniques. Calls on prospective customers at all levels of the client organization (C-level, Procurement, Field Service, Engineering, etc.), assesses customer needs, develops proposals (including customized and complex commercial strategies), establishes new customers as national accounts, and provides technical support throughout the sales process. Achieves financial growth targets. Creates and manages robust sales processes for existing accounts to drive scalable/repeatable business. Accountable for leading cross-functional teams with a thorough technical and commercial knowledge of all phases of the sales cycle. Provides guidance to personnel with less knowledge in solving complex problems.

MINIMUM QUALIFICATIONS:
  • Bachelor’s degree or equivalent experience
  • 5 years of sales experience selling directly into the assigned industries
  • Ability to travel up to 50%

PREFERRED QUALIFICATIONS:
  • Significant established relationships in assigned industries
  • 5 years of matrix or cross-functional leadership experience in Sales

ESSENTIAL DUTIES:
80% • Develops and implements a strategic sales plan focused on new revenue generation. Expands Generac business in new areas.
  • Develops broad and deep relationships with new customers.
  • Negotiates and closes contracts.
  • Grows revenue in assigned industry vertical, achieves contribution margin target.
  • Implements placement of new and existing products and programs with prospective customers.
  • Supervises the involvement of cross-functional personnel within Generac to meet performance objectives and customer expectations.
  • Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.
  • Manages sales pipeline for consistent flow of sales opportunities.
20% • Develops accurate and detailed metrics for effective financial forecasting and resource allocation.
  • Forecasts, develops, manages and achieves budget.
  • Analyzes and reviews sales trends to identify opportunities and threats.
Other Duties as assigned:

KNOWLEDGE, SKILLS AND ABILITIES:
  • Excellent verbal and written communication skills;
  • Excellent presentation skills;
  • Excellent negotiation skills;
  • Organizational skills;
  • Ability to work independently in an entrepreneurial culture;
  • Ability to analyze financials;
  • Knowledge of the internal processes and systems that support sales accounts

LEVEL OF INDEPENDENCE: Acts independently under the direction of the Director Sales

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Salary.com Estimation for National Business Development Manager-Healthcare in Waukesha, WI
$55,375 to $70,579
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