Demo

National Business Development Manager-Healthcare

Generac
Waukesha, WI Full Time
POSTED ON 4/21/2026
AVAILABLE BEFORE 5/26/2026
Job Summary

Under general direction, the National Business Development Manager (NBDM) is responsible for developing, implementing and executing strategies for new revenue generation in healthcare market and other segments. The NBDM is responsible for helping businesses by finding new opportunities, researching leads, establishing strategic relationships with potential clients and partners while managing an existing book of business. In this critical role, the BDM stays on top of market trends in an active pursuit of expanding into new accounts using best-in-class sales techniques. Calls on prospective customers at all levels of the client organization (C-level, Procurement, Field Service, Engineering, etc.), assesses customer needs, develops proposals (including customized and complex commercial strategies), establishes new customers as national accounts, and provides technical support throughout the sales process. Achieves financial growth targets. Creates and manages robust sales processes for existing accounts to drive scalable/repeatable business. Accountable for leading cross-functional teams with a thorough technical and commercial knowledge of all phases of the sales cycle. Provides guidance to personnel with less knowledge in solving complex problems.

Minimum Qualifications

  • Bachelor’s degree or equivalent experience
  • 5 years of sales experience selling directly into the assigned industries
  • Ability to travel up to 50%

Preferred Qualifications

  • Significant established relationships in assigned industries
  • 5 years of matrix or cross-functional leadership experience in Sales

Essential Duties

80%

  • Develops and implements a strategic sales plan focused on new revenue generation. Expands Generac business in new areas.
  • Develops broad and deep relationships with new customers.
  • Negotiates and closes contracts.
  • Grows revenue in assigned industry vertical, achieves contribution margin target.
  • Implements placement of new and existing products and programs with prospective customers.
  • Supervises the involvement of cross-functional personnel within Generac to meet performance objectives and customer expectations.
  • Drives customer service execution to ensure issue resolution. Analyzes the current business environment to implement new strategies for customer service.
  • Manages sales pipeline for consistent flow of sales opportunities.

20%

  • Develops accurate and detailed metrics for effective financial forecasting and resource allocation.
  • Forecasts, develops, manages and achieves budget.
  • Analyzes and reviews sales trends to identify opportunities and threats.

Other Duties As Assigned

KNOWLEDGE, SKILLS AND ABILITIES:

  • Excellent verbal and written communication skills;
  • Excellent presentation skills;
  • Excellent negotiation skills;
  • Organizational skills;
  • Ability to work independently in an entrepreneurial culture;
  • Ability to analyze financials;
  • Knowledge of the internal processes and systems that support sales accounts

LEVEL OF INDEPENDENCE: Acts independently under the direction of the Director Sales

Salary.com Estimation for National Business Development Manager-Healthcare in Waukesha, WI
$56,823 to $72,425
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