What are the responsibilities and job description for the Marketing Coordinator position at Gaylor Electric, Inc.?
Innovation, Production and Quality. Those are three things we all work to achieve at the highest level every day at Gaylor Electric. Our Marketing team is growing and looking for our next Marketing Coordinator. The successful candidate will focus on writing and producing high-quality bid proposals for construction projects. This role blends creativity with precision, supporting both internal and external communications while driving proposal development that wins work.
Responsibilities
Responsibilities
- Partners with operations and project teams to lead the creation and coordination of construction bid proposals.
- Write, edit, and manage content for proposals, ensuring alignment with RFP requirements and brand standards.
- Maintain and update marketing materials, ensuring accuracy and consistency.
- Assist with internal and external events, public relations, and community engagement.
- Develop long-term strategic and annual marketing plans.
- Creates, delivers, edits, and optimizes marketing materials as needed.
- Ensures that messages are supportive and consistent with marketing strategies.
- Works in coordination with partners and branch offices for both internal and external events including customer appreciation outings, corporate outings, trade shows, conferences, and employee recognition events.
- Coordinates and delivers direct mail and email campaigns to increase sales.
- Delivers support to internal sales and management teams.
- Promotes Gaylor Electric offerings through public relations initiatives.
- Creates and distributes customer and employee surveys. Conducts extensive media outreach.
- Coordinates and manages PR, advertising, and media partners for all special community events.
- Develops communications to share marketing related updates internally.
- Collaborates with marketing and advertising partners to develop new marketing strategies, tactics, and campaigns
- Coordinates approved digital advertising campaign creative consisting of online ads, email, etc.
- Manages and updates all online/digital channels when necessary (Google Maps, You Tube, etc.)
- Bachelor’s degree in marketing, communications, or related field OR minimum 2-years of experience writing construction or project-based proposals.
- Excellent writing, editing, and communication skills.
- Strong organizational skills and ability to manage multiple deadlines.
- Proficiency in Microsoft Office; portfolio of writing samples required.
- Bilingual (English/Spanish) written and oral communication preferred but not required
