Paid Media Manager

Company Description

At Gameday Men’s Health , our goal is to help men optimize their health, regain energy, improve overall well-being, and increase longevity. We are a fast-growing clinic system specializing in testosterone replacement therapy (TRT), erectile dysfunction (ED) treatments, peptide therapy, and medical weight loss. We pride ourselves on creating a welcoming space for men seeking treatment by offering a unique man-cave-style environment complete with comfortable seating, TVs, and refreshments. With a wide range of cutting-edge services including shockwave therapy (GAINSWave), the P-Shot for ED, and semaglutide for weight loss we are building a health brand designed to matter on a national scale.

The Role

Gameday Men's Health is seeking a Paid Media Manager to own our paid acquisition strategy, execution, and profitability across our national campaigns. You will drive measurable patientgrowth through a true omnichannel approach, blending the high-intent capture of Google Ads with the expansive reach of Meta Ads, TikTok Ads, and other ad platforms.

This is a high-ownership role. You are brought in to build, prove, and scale our paid media engine. From Day 1, you’re in the driver’s seat architecting campaigns that launch national

initiatives and turn early concepts into highly profitable, compounding growth engines. You won't just run ads; you will design scalable blueprints, test aggressively, and leverage modern tools to pioneer next-generation paid media systems for our clinics.

What You Own

You are strictly accountable for:

● National Campaign Execution: Full-funnel management of paid search (Google Ads)

and paid social (Meta, TikTok) to drive profitability and national scale.

● The Creative & Testing Engine: Designing a compounding system that dramatically

accelerates our ability to produce, test, and iterate high-performing ad creatives.

● Unit Economics: Proving positive unit economics, maintaining a clear growth model,

and driving key metrics like ROAS and CAC for patient acquisition.

● Funnel Optimization: Continuously optimizing post-click experiences, landing pages,

and funnel efficiency to improve conversion rates and downstream clinic bookings.

● Channel Discovery: Cracking emerging platforms (Yelp, Reddit, Programattic, Snap,

LinkedIn) and validating new patient acquisition channels.

What You’ll Do

● Own the Engine: Manage end-to-end paid acquisition (especially Google Ads, Meta,

and TikTok) with profitability as your primary KPI.

● Scale or Kill: Design fast, disciplined experiments to validate demand, channels, and

positioning. Scale what works, kill what doesn’t quickly and decisively.

● Cross-Functional Leadership: Partner closely with creative, SEO, operations, and

analytics teams to translate business goals into high-performing paid media strategies.

● Reporting & Strategy: Report performance and insights to stakeholders and senior

leadership, balancing short-term ROI with long-term scalability.

● Codify Playbooks: Document all your learnings into a "Paid Media Playbook" a

reusable, scalable asset that becomes the standard for every national campaign we

launch to provide to local ad agencies.

● Leverage Automation: Incorporate new tools and automation software to increase

speed, clarity, and creative iteration.

Skills & Experience

● 4 years of hands-on, high-speed execution managing large-scale campaigns in

Google Ads, Meta Ads, and TikTok Ads.

● Deep Technical Knowledge: Strong understanding of paid media fundamentals auction

dynamics, auto-bidding, creative testing, attribution, and CRO.

● First-Principles Thinking: Proven ability to build and manage scalable testing systems

across multiple channels with a systems-thinking approach.

● Financial Acumen: Full-funnel knowledge with experience in MTA solutions, forecasting

models, and managing a rigorous P&L for ad spend.

● Excellent Communicator: Strong written and verbal communication; able to distill

complex data into clear insights for executives and team members.

● Nice to have: Track record running multi-location retail especially in healthcare/clinic

marketing.

Time Commitment & Logistics

This role is full-time and fully remote (US-based). However our corporate office is in Carlsbad so near San Diego or Carlsbad is a plus. This is a high-commitment role by design, built for an operator who wants outsized impact and is eager to put in the effort to achieve ambitious national goals.

Compensation & Benefits

Our compensation packages are designed to make this your dream job for the short and long term. Your package includes a competitive base salary ($90K-$120K), performance bonuses tied to campaign success, and a comprehensive benefits suite including medical, dental, vision, and an unlimited time-off policy with a two-week minimum