Performance Creative & Paid Media Lead

Performance Creative & Paid Media Lead

Help us discover what works.

At Cali BBQ Media, we don’t create ads.

We document truth, then we amplify it.

Every week, we interview restaurant founders, operators, executives, and technology leaders. We produce podcasts, YouTube videos, case studies, short-form content, and customer stories that help hospitality brands earn trust before they ask for a sale.

Now we’re looking for someone to help us discover exactly why certain stories perform better than others.

This isn’t a traditional paid media role.

This is a creative performance role.

What You’ll Build

You’ll turn customer stories into measurable growth.

You’ll work alongside our production, editorial, and partnerships teams to answer questions like:

• Which hooks generate the most qualified leads?

• Which customer stories convert best?

• Which pain points resonate with restaurant operators?

• Which edits improve watch time?

• Which creative deserves additional paid investment?

• What should our production team capture differently next time?

Your job isn’t simply buying media.

Your job is creating a feedback loop that makes every production smarter than the last one.

What You’ll Own

• Paid campaigns across LinkedIn, Meta, Google, YouTube, Reddit, and emerging platforms

• Creative testing frameworks

• Attribution and performance reporting

• Landing page recommendations

• Audience testing

• Performance dashboards

• Creative insights shared with production and clients

• Documentation that turns individual wins into repeatable systems

Who You Are

You’re obsessed with learning.

You constantly ask:

• Why did this outperform?

• What changed?

• What can we simplify?

• What should we test next?

• How do we prove it?

You enjoy finding patterns more than making assumptions.

You believe every campaign teaches something.

You know great paid media starts long before Ads Manager.

What Success Looks Like

After six months:

• Every Truth Study includes paid performance recommendations.

• Creative decisions are backed by attribution instead of opinions.

• Clients understand exactly why their best content performs.

• Our production team creates better content because of your insights.

• We have documented systems that improve every future campaign.

You Might Be a Great Fit If

• You love performance marketing.

• You love storytelling.

• You love data.

• You love simplifying complex problems.

• You love testing ideas.

• You enjoy documenting what you’ve learned.

• You’re excited by AI but don’t mistake AI for strategy.

• You believe authenticity consistently outperforms manufactured marketing.

You Probably Aren’t a Fit If

• You only know how to optimize campaigns after creative has been handed to you.

• You care more about platform hacks than customer psychology.

• You chase vanity metrics.

• You need someone else to tell you what to test.

• You believe paid media can rescue weak creative.

Our Philosophy

Truth creates trust.

Trust creates attention.

Attention creates opportunity.

Paid media accelerates truth. It doesn’t replace it.

If you’re obsessed with clarity, attribution, simplification, and continuous iteration, we’d love to meet you.

Please submit your application by emailing renz@calibbq.media with the subject line:

Application: Performance Creative & Paid Media Lead

In your email, please include real campaign examples with the platform, budget, audience, creative tested, and measurable results.