Fyzician Liaison (Physician Liaison / Healthcare Business Development)

About the Role

FYZICAL Therapy & Balance Centers is one of the fastest-growing physical therapy franchise networks in the United States, backed by strong clinical differentiation and a nationally recognized brand. As we expand our market presence, the strength and depth of our referral networks are critical to sustained clinic growth.

The Fyzician Liaison is a market-facing growth leader responsible for building and managing referral relationships, provider partnerships, physician outreach, healthcare business development, and community connections that drive patient volume across an assigned territory. This is not an entry-level outreach role. It is designed for a disciplined, relationship-driven professional who operates with strategic intent, measurable accountability, and the credibility to represent FYZICAL at the highest levels of clinical and community engagement.

This role functions similarly to a Physician Liaison, Provider Relations Representative, Healthcare Business Development Manager, Medical Sales Representative, or Territory Growth Manager within the healthcare industry.

The Fyzician Liaison owns their territory like a business—developing a strategic growth plan, executing with rigor, tracking performance data, and continuously evolving their approach to maximize market share.

This is a field-based, provider-facing role requiring extensive relationship management, territory development, community networking, and healthcare outreach.

Core Responsibilities

Territory Growth & Strategy

• Develop and manage a strategic territory growth plan aligned with clinic and regional goals, with clear milestones and accountability checkpoints. • Analyze territory performance data on an ongoing basis, identifying trends, gaps, and opportunities to adjust strategy and maximize referral growth. • Collaborate closely with clinic directors, marketing, and regional leadership to ensure field activity is aligned with operational capacity and growth priorities. • Track all outreach activities, referral trends, and outcomes within CRM systems, maintaining accurate and timely documentation. • Build and manage a provider-facing territory strategy focused on long-term referral relationship development and measurable business growth.

Referral Network Development

Build and maintain strong, trust-based referral relationships across a broad spectrum of provider types, including:

• Primary Care Providers (PCPs) and internal medicine groups • Orthopedic, neurological, and pain management specialists • Surgical groups and ENTs • Optometrists and other allied health providers • Hospital systems and health network discharge planners

Expand referral volume by deepening existing partnerships and consistently opening new provider relationships within the territory.

Develop strategic physician liaison relationships that position FYZICAL as a preferred rehabilitation and therapy partner within the community.

Non-Traditional & Community Channels

• Identify and develop non-traditional referral sources including workers’ compensation case managers, commercial employers, athletic organizations and trainers, and senior living communities. • Represent FYZICAL at community events, BNI chapters, Chamber of Commerce gatherings, and local networking opportunities to strengthen brand visibility and generate referral leads. • Position FYZICAL as a trusted community health partner, not simply a service provider. • Build referral relationships through strategic networking, provider outreach, community engagement, and healthcare relationship management.

Field Execution & Performance

• Execute consistent in-person field engagement in accordance with activity standards set by the sales manager, including daily provider visits, scheduled touchpoints, lunch-and-learns, and structured follow-ups. • Meet and exceed defined KPIs, including visit cadence, new referral source acquisition, referral volume growth, and patient conversion metrics. • Maintain a high standard of brand representation—arriving prepared, professional, and clinically credible in every provider interaction. • Operate independently within the assigned territory while maintaining strong communication and collaboration with operational leadership.

Candidate Profiles

FYZICAL welcomes candidates from two distinct professional tracks for this role. Both pathways lead to the same expectations for performance, accountability, and growth.

Track A — Licensed Clinician Transitioning into Market Development

For Licensed Physical Therapists or comparable clinicians seeking to leverage their clinical expertise in a strategic, externally facing growth role.

This is an excellent opportunity for clinicians seeking a non-clinical career path, transition from patient care, or entry into healthcare business development, physician liaison work, provider relations, or healthcare outreach.

• Active licensure as a Physical Therapist or comparable clinical credential preferred • Genuine interest in transitioning from patient care into sales, marketing, provider relations, and territory leadership • Ability to use clinical knowledge to build immediate credibility with referral partners and provider audiences • Motivated to develop competencies in business development, CRM utilization, and performance-driven territory management • Comfortable shifting from treatment-based outcomes to market growth accountability • Strong understanding of healthcare ecosystems, referral patterns, and provider dynamics • Familiarity with clinic operations, new patient intake, and conversion tracking a plus

Track B — Experienced Healthcare Growth Professional

For seasoned healthcare marketing, physician liaison, provider relations, healthcare business development, medical sales, or territory management professionals with a proven record of driving referral volume and market expansion.

• Bachelor’s degree required; Business, Marketing, Healthcare Administration, or a related field preferred • 3 years of healthcare marketing, physician liaison, medical sales, provider relations, healthcare outreach, or medical/device sales experience required • Demonstrated track record of building referral networks and delivering measurable volume growth • Strong understanding of healthcare ecosystems, referral patterns, and provider relationship dynamics • Proficiency with CRM systems and performance tracking tools • General business acumen and working understanding of clinic or healthcare operations a plus • Experience managing provider-facing territories, referral development, outside healthcare sales, or strategic healthcare partnerships preferred

Core Qualifications (All Candidates)

• Exceptional communication, presentation, and relationship-building skills across a range of audiences—from front-desk staff to senior physicians • Highly organized, self-directed, and able to manage a territory and activity calendar independently • Comfortable operating in a metrics-driven, performance-oriented environment with clearly defined expectations • Valid driver’s license and reliable transportation; ability to travel extensively within the assigned territory • A professional presence and demeanor that consistently reinforces the FYZICAL brand • Ability to operate successfully in a field-based, provider-facing healthcare growth role • Strong strategic thinking, networking, and healthcare relationship management skills

What Success Looks Like

In the first 60 days, a successful Fyzician Liaison will have completed a comprehensive territory audit, established a structured outreach plan, and initiated relationships with priority referral targets across provider and community channels.

By the end of year one, success is defined by: consistent attainment of weekly activity KPIs; measurable growth in referral volume from both new and existing sources; a well-documented CRM record reflecting active, productive relationship management; and clinic directors who view the liaison as a genuine growth partner.

The highest-performing Fyzician Liaisons will have built a territory that generates self-sustaining referral momentum—and will have positioned themselves for advancement into regional leadership, business development, provider relations leadership, or operations roles.

Compensation & Benefits

• Generous base salary, commensurate with experience • Additional performance incentives tied to measurable growth outcomes • Comprehensive benefits package, including premium health insurance • 100% employer-paid dental, vision, life, and LTD coverage • 401(k) with company match • Generous PTO and paid holidays • Career growth opportunities within a rapidly expanding national healthcare organization

What Sets This Role Apart

• Backed by a nationally recognized brand with meaningful clinical differentiation in balance, vestibular, and physical therapy care • Clearly defined territory ownership with the autonomy to build your market and the accountability to deliver results • Structured activity framework paired with real resources: marketing support, clinical credibility, and leadership investment • Direct line of sight between your daily field work and measurable clinic growth • Career path into regional leadership, business development, provider relations, or operations for high performers • Opportunity to build meaningful provider relationships and directly impact patient access and clinic growth

Ideal Backgrounds May Include

• Physician Liaison • Provider Relations • Healthcare Business Development • Medical Sales • Territory Management • Practice Relations • Clinical Outreach • Rehabilitation Marketing • Healthcare Sales • Referral Development • Outside Healthcare Sales • Community Healthcare Outreach

About FYZICAL Therapy & Balance Centers

FYZICAL is a leading physical therapy franchise dedicated to helping people move better, feel better, and live better. With a growing national footprint, FYZICAL combines clinical excellence with an entrepreneurial franchise model that empowers clinic owners to build thriving businesses in their communities. Our culture is rooted in innovation, partnership, and a relentless commitment to patient outcomes.

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