What are the responsibilities and job description for the Content Marketing Specialist position at Frontline Insurance Managers Inc.?
At Frontline Insurance, we are on a mission to Make Things Better, and our Content Marketing Specialist plays a pivotal role in achieving this vision. We strive to provide high quality service and proactive solutions to all our customers to ensure that we are making things better for each one.
What makes us different? At Frontline Insurance, our core values – Integrity, Patriotism, Family, and Creativity – are at the heart of everything we do. We’re committed to making a difference and achieving remarkable things together. If you’re looking for a role, as a Content Marketing Specialist, where you can make a meaningful impact and grow your career, your next adventure starts here!
Our Content Marketing Specialist enjoys robust benefits:
- Hybrid work schedule!
- Health & Wellness: Company-sponsored Medical, Dental, Vision, Life, and Disability Insurance (Short-Term and Long-Term).
- Financial Security: 401k Retirement Plan with a generous match.
- Work-Life Balance: Four weeks of PTO and Pet Insurance for your furry family members.
What you can expect as a Content Marketing Specialist:
Strategic Marketing & Campaign Development
- Support the development and execution of multi-channel marketing campaigns that drive brand awareness, engagement, and business goals.
- Collaborate with cross-functional partners to assist with internal marketing and communication initiatives that align teams and support enterprise-wide priorities.
- Contribute ideas, research, and execution support for marketing strategies and campaigns.
Content Creation & Creative Support
- Create and edit content for web, social media, email, video, and print, ensuring consistency with brand standards and messaging guidelines.
- Support video production and multimedia storytelling efforts, including assistance with events and conferences.
- Produce creative assets using Adobe Creative Suite, generative AI tools, and other approved creative technologies, with guidance from senior team members.
Digital Marketing & Performance Insights
- Assist with digital marketing efforts, including SEO/SEM support, campaign tracking, and performance reporting.
- Support digital advertising initiatives across platforms such as Google and Meta, including campaign setup, monitoring, and optimization.
- Analyze basic performance metrics (web traffic, engagement, conversions) and share insights to help inform future content and campaign decisions.
Brand & Messaging Support
- Help maintain a consistent brand voice and visual identity across marketing materials and channels.
- Support branding efforts for internal initiatives, external campaigns, trade organizations, and agency partnerships.
Cross‑Functional Collaboration
- Work closely with internal teams, project managers, and stakeholders to ensure timely delivery of content and marketing materials.
- Coordinate with external vendors or agency partners as needed under the direction of senior marketing staff.
Project & Administrative Support
- Manage assigned tasks, timelines, and deliverables across multiple projects simultaneously.
- Assist with preparing presentations, reports, and marketing materials for internal and leadership audiences.
- Provide event marketing and on-site support as needed, including assistance with event logistics, promotional materials, social content, and post-event follow-up communications.
What we are looking for as a Content Marketing Specialist:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3 years in marketing, content creation, brand communications, or a related role.
- Working knowledge of Adobe Creative Suite, Meta Business Manager, content management systems, social media platforms, and basic video editing tools.
- Familiarity with digital marketing concepts, analytics, and content performance metrics.
Why work for Frontline Insurance?
At Frontline Insurance, we’re more than just a workplace – we’re a community of innovators, problem solvers, and dedicated professionals committed to our core values: Integrity, Patriotism, Family, and Creativity.
We provide a collaborative, inclusive, and growth-oriented work environment where every team member can thrive.
Frontline Insurance is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.