Demo

HR Generalist - Corporate

FreshDirect
Bronx, NY Full Time
POSTED ON 11/11/2025 CLOSED ON 1/5/2026

What are the responsibilities and job description for the HR Generalist - Corporate position at FreshDirect?

Brief Description

About Us

At FreshDirect, we are reinventing the grocery experience. Since day one, our mission has been simple: bring the best, freshest food directly from the farm to people’s home – faster, fresher, and smarter than anyone else.

We are not just a food company – we are a technology-powered, customer-obsessed team building the most innovative end-to-end food supply chain in the industry. From proprietary routing systems to our state-of-the-art fulfillment center, every part of our business is designed to deliver unmatched quality, convenience, and care.

We partner directly with farmers, fishermen, and artisans to source the highest quality ingredients, then use smart data, automation, and logistics to get them to our customers’ door at peak freshness. It’s grocery shopping reimagined and we are just getting started.

If you are passionate about innovation, care about what people eat, and want to be part of a team doing what no one else is doing, come build the future of food with us.

The Role

The HR Generalist – Corporate will play a key role in supporting the corporate employee population across a range of HR functions, including employee relations, benefits administration, performance management, compliance, and engagement. This position will work closely with department leaders to drive HR strategies aligned with business goals, while also supporting office operations and employee experience initiatives, reporting to the Director of People.

This role requires a resourceful, organized, and people-focused individual who thrives in a fast-paced, collaborative environment. The HR Generalist will also assist in cross-functional communication and internal coordination to enhance the overall employee experience at our corporate office.

What You’ll Do

Human Resources

  • Manage and support HR functions, including benefits administration, employee relations, compliance, performance management, and onboarding.
  • Provide day-to-day support to employees and managers on HR-related matters, ensuring alignment with company policies and core values.
  • Serve as a trusted partner to leaders, supporting with employee relations cases, policy interpretation, and HR best practices.
  • Administer employee benefits (health, dental, vision, life insurance) and support employees in understanding available programs.
  • Oversee the 401(k) plan administration and compliance: act as a point of contact for employee inquiries.
  • Coordinate and support engagement initiatives, wellness programs, and employee surveys.
  • Partner with talent acquisition on recruitment coordination and candidate experience.

Office Management

  • Oversee daily office operations to ensure an organized, productive, and professional work environment.
  • Support planning of corporate events, celebrations, and wellness initiatives.
  • Manage HR supply inventory, ensuring materials are available for employee initiatives.
  • Assist with booking travel arrangements and maintaining travel records.
  • Perform light administrative and financial tracking duties related to HR.

Education & Qualifications:

  • Bachelor’s degree in human resources, Business, or related field.
  • 2 years of HR generalist experience; corporate or professional services experience preferred.
  • Proficiency in HRIS systems (ADP, Paylocity, Kronos, Workday, or similar).
  • Strong interpersonal and organizational skills.
  • Excellent communication and presentation skills.
  • Strong working knowledge of federal and state labor laws.
  • Proficient in Microsoft Office Suite.
  • Bilingual in Spanish is a plus

What We Offer

  • The expected compensation for this role is $64,350-$70,820 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
  • Time Off: PTO, Safe & Sick Time, and Paid Holidays.
  • Health Benefits: Medical, vision, dental and voluntary disability benefits.
  • Financial Benefits: 401(k) employer match and life insurance.
  • Location: Our state-of-the-art campus is located in the Bronx, featuring an on-site gym, cafeteria and an employee market. We offer free on-site parking and provide an employee shuttle service from nearby MTA stations.
  • People Investment: We offer on the job training to our operations and transportation team members to facilitate career advancement. Additionally, we invest in leadership development programs that provide opportunities for professional growth. We have also partnered with local colleges to offer tuition discounts.
  • Perks: Employees can take advantage of a 20% employee discount on online orders and at our wine store. Our on-site employee market showcases our products at substantial markdowns. Additionally, we organize vendor spotlights and engagement events that give employees the opportunity to experience our products firsthand.

Our Culture

We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Equal Opportunity

We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Expectations may be subject to change as the needs of the organization changes.

Salary : $64,350 - $70,820

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