What are the responsibilities and job description for the Mid Mark Account Executive position at Franklin Fitch?
The Role
Our client is a leading SaaS provider focused on innovative digital signage solutions. Headquartered in Europe and operating internationally, the company is experiencing significant growth and is now expanding its presence across the United States, creating an excellent opportunity to join them at a pivotal stage of their journey.
As a Mid-Market Account Executive, you will be responsible for managing the end-to-end sales process across organisations with 200–1,000 employees. Operating in a blended sales environment, you will drive growth through a combination of proactive business development, strategic account targeting, and the effective conversion of inbound and previously qualified opportunities.
You will play a key role in building and maintaining a healthy sales pipeline, generating a significant proportion of opportunities through your own outreach efforts while also nurturing and progressing marketing-generated leads.
Key responsibilities:
- Own and manage the full sales cycle from prospecting to close for mid-market accounts
- Generate pipeline through a combination of recycled MQLs, inbound follow-up, and structured outbound prospecting
- Build and execute account plans across defined verticals and territories
- Run high-quality discovery, qualification, and demo calls aligned to business outcomes
- Maintain accurate forecasting, pipeline hygiene, and next-step discipline in HubSpot
- Collaborate with BDRs, Marketing, and Customer Success to maximise conversion and expansion opportunities
- Consistently meet and exceed monthly and quarterly revenue targets
Requirements:
- 3 years of closing experience in B2B SaaS sales, ideally within mid-market segments
- Proven track record of generating your own pipeline through outbound activity
- Strong qualification and deal management skills
- Commercially sharp with the ability to engage multiple stakeholders
- High ownership mindset with strong CRM discipline
- Fluent English; additional languages are a plus
- Tech savvy and data driven, with experience using CRM (HubSpot), enablement (Gong, Clay), and outreach tools.
- Ability to thrive in a fast paced, entrepreneurial environment with evolving priorities and rapid growth.
Salary : $80,000 - $100,000