Manager, Integrated Marketing

Job Summary:

Under the supervision of the Director Integrated Marketing, the incumbent will manage all social platforms and influencer partnerships to increase brand awareness, engage audiences, provide customer service, further expand the communication channels and measure ROI. The role involves developing and executing innovative social strategies while managing a team and fostering a culture of excellence. Bachelor degree in marketing required with a minimum of four (4) years of experience leveraging social media and influencer programs in a corporate capacity; or an equivalent combination of education and experience. Proficiency in social media platforms, content creation tools, influencer and social media best practices, strong analytical skills and demonstrated leadership are essential. This position is “always on,” requiring flexibility to respond to the dynamic needs of social and influencer marketing. The ideal candidate will exhibit energy, creativity and adaptability, working flexible hours as needed to support campaigns and initiatives.

Duties and Responsibilities:

• Must adhere to the Mashantucket Pequot Tribe's Policies and Procedures.
• Develop and execute a clearly defined social media and influencer strategy that aligns with key initiatives including community building and engagement, audience growth, brand awareness and advocacy.
• Oversee and manage influencer programs to promote Foxwoods and its brand, including sourcing, vetting and maintaining relations.
• Oversee and ensure seamless coordinate of influencer campaigns, review KPIs and performance reports.
• Manage comments and customer inquiries in a timely manner as outlined by the policy.
• Monitor and report on feedback and online reviews.
• Utilize advanced analytical tools (e.g. Sprout Social, Google Analytics) to monitor performance, evaluate ROI and create actionable insights for continuous improvement.
• Provide reports and presentations as necessary, including ROI of social media and influencer efforts.
• Manage Foxwoods’ social presence and creative executions on Facebook, Instagram, X, Tik Tok, LinkedIn and other strategically relevant online properties.
• Stay up-to-date with digital trends and social media and influencer best practices and integrate them into campaigns and daily operations.
• Maintains and publishes a detailed social and influencer calendar aligned with brand, digital and property strategies.
• Manage the day-to-day execution of social media strategy, including scheduling, posting and community management on all social media channels.
• Provide strategic direction to Social Media Communications Coordinators.
• Create static and video content and create visuals using tools like Photoshop, Premiere and After Effects.
• Work in collaboration with other marketing organizations, tenants, internal departments and third-party organizations to develop unique strategies that will promote brand awareness and database growth.
• Maintains a clean, safe, hazard-free work environment within area of responsibility.
• Performs all other related and compatible duties as needed.
  
  

Education and Experience:

• Bachelor degree in marketing required with a minimum of four (4) years of experience leveraging social media and influencer programs in a corporate capacity; or an equivalent combination of education and experience.
  
  

Qualifications:

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Excellent writing, presentation, research and relationship management skills.
• Proven ability to articulate creative and technical concepts.
• Portfolio showcasing content creation and influencer campaigns.
• Familiarity with influencer outreach, campaign execution and analytics.
• Display strong project management, organization and scheduling.
• Expertise in managing “always-on” social media strategies, adapting quickly to dynamic opportunities and recognizing challenges.
• Ability to create a promotion, including engagement, and conversion strategy using all social media channels.
• Develops and expands community and/or blogger outreach efforts.
• Demonstrated ability to develop and implement team member advocacy strategies that empower team members to share brand content and act as ambassadors.
• Self-motivated and ability to work independently.
• Display strong written and verbal communication skills.
• Wide-ranging familiarity with major social sites and services from a conceptual, marketing, technical, and feature-set perspective.
• Proficiency in social media platforms and tolls including Adobe Creative Cloud.
• Demonstrated ability to lead and develop team members, fostering a culture of innovation and accountability.
• Demonstrated ability to convey innovative concepts and embody leadership in social media and influencer marketing.
• High energy, creativity and adaptability with a commitment to flexible work schedules including nights, weekends and holidays as needed based on programming demands.
  
  

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  
  

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  
  

THE MASHANTUCKET PEQUOT TRIBE PRACTICES TRIBAL AND NATIVE AMERICAN PREFERENCE (33 M.P.T.L.) IN HIRING AND IS AN EQUAL OPPORTUNITY EMPLOYER.