Marketing Director

Our client, a New York City based fashion brand with a powerful cultural mission at its core is looking to hire a Marketing Director for their NYC office.

Job Title Marketing Director

Location

New York, NY

Employment Type

Full-Time

Position Summary

The Marketing Director will own the brand’s end-to-end marketing strategy and execution—translating creative vision and cultural intent into measurable demand, community growth, and revenue outcomes. This person leads integrated planning across channels (owned, earned, partnerships, retail activations, email/SMS, PR) and ensures every campaign and product drop is supported with clear objectives, tight timelines, and performance accountability.

Working closely with the CEO, Creative/Design, E-Commerce, and Planning, the Marketing Director builds cohesive launch narratives, drives always-on brand storytelling, and develops the operating system (cadence, briefs, KPIs, reporting) that makes marketing predictable and scalable in a founder-led environment.

Key Responsibilities

Brand Strategy & Integrated Marketing

• Own the annual and seasonal marketing roadmap, aligning priorities to the brand calendar (drops, collaborations, retail moments, pop-ups, cultural events).
• Translate brand strategy into integrated plans across channels, ensuring consistent narrative, visual language, and audience targeting.
• Define campaign objectives, success metrics, and measurement approach (e.g., traffic, conversion, new customer mix, retention, earned media value, community growth).
• Partner with Creative/Design to develop campaign concepts, messaging frameworks, and asset requirements that remain true to the brand’s cultural mission.
• Build a repeatable go-to-market (GTM) playbook for product launches, including briefs, timelines, channel plans, and post-launch retrospectives.

Performance Marketing & Growth (Organic-first by default)

• Drive efficient growth through organic-first strategies: content engine, community programs, collaborations, influencer/creator seeding, and PR amplification.
• Optimize owned channels (email/SMS, site content, SEO basics, PDP storytelling) to improve conversion and retention.
• Establish experimentation cadence (A/B tests, creative iterations, landing page optimizations) with clear hypotheses and post-test readouts.
• If paid media is used, define guardrails (objective, CAC/ROAS thresholds, creative learning agenda) and manage budget with clear accountability.

Product Launches, Drops, and Retail Activations

• Lead campaign planning for every drop: narrative, channel sequencing, content calendar, asset lists, and launch-day execution.
• Partner with E-Commerce on site merchandising story (homepage, collection pages, PDP modules) and release-day readiness (timing, comms, FAQs).
• Plan and execute retail events/pop-ups with clear goals (attendance, revenue, community capture), run-of-show, staffing plan, and postmortem.
• Coordinate partnerships and collaborations: co-marketing plans, content swaps, PR angles, and distribution of responsibilities with partners.

PR, Community, and Brand Partnerships

• Own PR strategy and agency/contractor management (if applicable): press targets, pitching angles, sample coordination, and calendar.
• Build and maintain relationships with key cultural partners, creators, and community leaders aligned with the brands mission.
• Develop creator/influencer seeding programs with clear criteria, tracking, and impact measurement.
• Oversee community management standards and escalation paths (social listening, response guidelines, issue management).

Team Leadership, Operating Cadence & Reporting

• Lead and develop the marketing team (and/or contractors) across brand, content, PR, CRM, and partnerships.
• Build a high-clarity operating cadence: weekly planning, creative reviews, launch standups, and monthly performance reviews.
• Own the marketing budget and vendor relationships; track spend vs. plan and ensure work outputs map to business priorities.
• Create weekly and monthly reporting that connects marketing inputs to outcomes (traffic, conversion, repeat, list growth, earned media, retail event impact).
• Run seasonal hindsight reviews, capturing learnings and updating playbooks to improve execution quality over time.

Qualifications & Experience Required

• 8–12 years of marketing experience in fashion, streetwear, or culturally-led consumer brands, with demonstrated ownership of launch and brand growth strategy.
• Strong cross-functional leadership: ability to align creative, product, e-commerce, and operations teams around a shared GTM plan.
• Excellent creative judgment and brand storytelling instincts, with a track record of culturally resonant campaigns.
• Data fluency: ability to define KPIs, interpret performance, and translate insights into actions (Google Analytics or similar, Shopify analytics, CRM metrics).
• Experience owning email/SMS strategy (Klaviyo or similar) and operating a content calendar with high execution standards.
• Vendor/agency management experience, including budget ownership and performance accountability.
• Exceptional written and verbal communication; comfortable presenting plans, results, and tradeoffs to senior leadership.
• Highly organized and execution-oriented: able to run multiple campaigns in parallel with clear timelines and owners.