Head of Marketing

About Petite Plume

Our client, a high growth, luxury sleepwear brand is looking for a Head of Marketing as they continue to scale across channels including e-commerce, retail, and wholesale.

This role is ideal for a hands-on, strategic marketer who thrives in high-growth environments and knows how to balance brand storytelling with performance-driven execution.

About The Role

The Head of Marketing will own the end-to-end marketing function, balancing brand storytelling with performance execution. Reporting to the founder/CEO, this person will be responsible for driving growth, strengthening brand equity, and building a disciplined, high-performing marketing organization.

Responsibilities:

Brand Marketing

• Develop and execute a unified marketing strategy aligned with business growth targets across all categories
• Lead brand positioning and storytelling across all channels developing strong content strategy across all channels
• Oversee the creation and execution of 360 multi-channel marketing campaigns
• Oversee content, social, influencer, and PR strategies to drive awareness and desirability
• Ensure a consistent, elevated brand experience across all customer touchpoints
• Partner with wholesale and retail teams to support brand presence and expansion in physical environments

Performance Marketing

• Own customer acquisition and retention strategy across paid media and CRM
• Define and implement a clear channel diversification strategy, including emerging and non-traditional growth channels
• Manage and maximize paid channels (Meta, Google, etc.) with a focus on efficient growth
• Drive improvements in CAC, LTV, and overall marketing efficiency
• Collaborate with e-commerce to align campaigns with revenue and merchandising priorities
• Lead retention marketing efforts across email, SMS, and lifecycle programs to increase repeat purchase rate and customer lifetime value
• Develop and scale direct mail initiatives as a performance channel, leveraging data and segmentation to drive acquisition and retention

Creative

• Oversee the creative team and output across all channels ensuring quality and consistency
• Guide creative direction to ensure alignment with brand vision and business objectives
• Partner closely with internal and external teams to produce high-quality, high-performing assets
• Balance brand-building creative with performance-oriented testing and iteration

Leadership & Financial Ownership

• Work closely with the C-suite and senior sales leaders on overall GTM strategy and planning; product diversification, positioning, headcount planning, forecasting, budgeting, etc
• Lead, mentor, and scale a high-performing marketing team
• Own and manage the marketing budget, ensuring efficient allocation of spend across channels
• Hold accountability for marketing-driven revenue and contribution to overall P&L performance
• Own all results from the marketing department, ensuring accountability for the effectiveness and efficiency of marketing initiatives and their impact on the company's overall objectives
• Partner closely with product and merchandising to influence assortment planning, pricing strategy, and product roadmap based on customer and market insights
• Represent the company at key industry events, conferences, and public engagements to enhance brand visibility and executive presence
• Demonstrate strong AI literacy, with the ability to identify, implement, and scale tools that improve marketing efficiency, creative output, and decision-making

What We’re Looking For

• 10 years of proven experience in leadership of high-growth DTC fashion or lifestyle brand
• Strong brand marketing background, with a clear point of view on storytelling and positioning
• Hands-on performance marketing expertise, with a track record of driving measurable growth
• Experience scaling across e-commerce, retail, and wholesale channels
• Background working in founder-led companies, with the ability to operate at pace and with high accountability
• Deep understanding of core growth metrics (CAC, LTV, ROAS, etc.)
• Strong creative judgment and ability to lead creative teams effectively
• Hands-on, resourceful, and execution-oriented

*This role is in office 3 days per week.