What are the responsibilities and job description for the Head of Marketing position at RAD Amplify, A RAD Intel Company?
About Us
RAD Amplify is a consumer intelligence and creator matching platform that translates real-time social language into actionable insights. We help brands identify key micro-communities and connect them to the most engaged creators, while delivering full-service activations that drive measurable performance.
We are a team of strategists, engineers, operators, and data scientists who value unconventional thinking, speed with purpose, and cross-disciplinary collaboration. We believe understanding language in real time is foundational to smarter technology, more efficient marketing, and better outcomes.
About the Role
Reporting to the CEO, the Head of Marketing owns RAD Amplify’s market positioning and how we compete and win with brands and agencies. This role sits at the intersection of brand and revenue – defining our narrative and enabling sales to win.
This is a strategic, hands-on role for a builder – someone who can define the story, bring it to market across channels, and ensure marketing contributes to growth. Ideal candidates are B2B marketers who combine strong strategic instincts with executional rigor and are comfortable operating in a lean, fast-moving environment.
Key Responsibilities
- Own and evolve brand positioning, messaging, and category narrative
- Develop and maintain sales enablement materials (decks, one-sheets, case studies)
- Partner with sales leadership to strengthen pitch strategy and competitive positioning
- Lead industry and event marketing strategy across key tentpole moments
- Drive thought leadership across LinkedIn, trade media, and owned channels
- Establish lead gen marketing cadence from creation to measurement
- Work in partnership with RAD Intel holding company marketing team to align messaging
- Ensure brand consistency across all external touchpoints
About You
- 7–12 years of B2B marketing experience
- Background in martech, adtech, AI platforms, media, or related industries
- Influencer marketing or creator economy experience preferred
- Strong understanding of the agency and brand marketing ecosystem
- Self-starter with an entrepreneurial mindset who thrives in high-growth environments
- Excellent storytelling and messaging skills
- Team player who is a strong communicator and collaborator
- Bachelor's degree or equivalent