What are the responsibilities and job description for the Senior Vice President & General Manager, Audience & Growth position at Foundry?
Senior Vice President / General Manager, Audience & Growth
We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10 global digital media publications. As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager’s perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses.US-based in NYC, Austin, SF, or Boston
Key Responsibilities:
- Own the strategy and performance for audience growth across all publications and platforms.
- Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
- Own the growth of affiliate commerce and subscription businesses across the portfolio.
- Lead paid subscription and premium membership strategy
- Oversee paid acquisition across search, social, and emerging channels
- Define KPIs across audience growth, engagement, and revenue
- Leverage data and experimentation to optimize performance
- Deliver insights and reporting to executive leadership
Experience:
- 10–15 years in digital media, consumer platforms, or growth-focused environments
- Proven success in audience growth, engagement, and consumer revenue
- Deep expertise in SEO, social, newsletters, and digital distribution
- Experience scaling affiliate commerce and/or subscription businesses
- Multi-brand or portfolio experience strongly preferred
- Strong general management mindset balancing strategy and execution
- Experience building and leading high-performing, cross-functional teams
- Ability to collaborate across editorial, product, tech, and commercial teams
- Deep understanding of growth analytics and conversion optimization
- Experience with experimentation frameworks (A/B testing, etc.)
- Ability to translate data into strategic business decisions
For individuals assigned and/or hired to work in applicable jurisdictions, Foundry includes a reasonable estimate of the compensation range for this role. This accounts for the wide range of factors considered in making compensation decisions, including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications.
A reasonable estimate of the compensation for this role is $300,000 plus bonus.