Demo

Sales Manager

Forward
Los Angeles, CA Full Time
POSTED ON 3/19/2026
AVAILABLE BEFORE 5/19/2026

Position: Sales Manager 

Job Description: 

Forward Air is seeking a Sales Manager to join our Wholesale Team.  In this role, you will be responsible for driving revenue growth across all ground product lines, acquiring new customers, and managing the assigned territory. You will develop and implement strategic plans, engage with customers to ensure they understand and utilize our services, and maintain strong relationships through regular face-to-face meetings. 

Join the Sales team at Forward Air, an industry-leading expedited LTL transportation company that is revolutionizing the logistics industry at the perfect time. Our innovative technology, extensive network, and unmatched service capabilities allow us to provide tailored solutions for businesses of all sizes, from local retailers to Fortune 500 companies. We are looking for dynamic sales professionals to join our team and help us continue to grow and expand across the country. With competitive compensation, excellent benefits, and opportunities for career growth, Forward Air is the perfect place to advance your sales career and make a lasting impact in the transportation industry. Join us today and be a part of the future of logistics!

Responsibilities:

  • Drive revenue growth across all ground product lines of business (LOB).
  • Responsible for identifying and developing new customer relationships through various lead generation practices
  • Take ownership of the assigned territory and be accountable for station growth.
  • Develop and implement General Rate Increase (GRI) and Customer Specific Pricing (CSP) strategies.
  • Conduct 20 weekly face-to-face meetings with customers and prospects to build and maintain strong relationships.
  • Educate and engage customers on our ground product services to ensure they understand and utilize our offerings effectively.
  • Create and own the strategic roadmap for ground product services.
  • Conduct strategic business reviews to assess performance and identify opportunities for improvement.
  • Act as the liaison for contract needs, ensuring all agreements are aligned with company policies and customer requirements.
  • Coordinate and ensure accountability for the onboarding of new customers.
  • Manage forecasting and pacing to meet revenue and growth targets.
  • Ensure alignment with quality standards and customer expectations.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in sales management, preferably in the logistics or transportation industry.
  • Proven ability to identify and cultivate new customer relationships through diverse lead generation strategies.
  • Strong understanding of ground transportation services and market dynamics.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to develop and execute strategic plans.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and as part of a team.
  • Willingness to travel as required.

 

Forward Air is an Equal Opportunity Employer

#LI-Onsite #LI-LA1

Salary.com Estimation for Sales Manager in Los Angeles, CA
$121,001 to $160,715
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Sales Manager?

Sign up to receive alerts about other jobs on the Sales Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Forward

  • Forward Flint, MI
  • Work today - Get paid today! We are seeking a dedicated Sandwich Maker to join our team. The ideal candidate will have a passion for food preparation and c... more
  • 11 Days Ago

  • Forward East Boston, MA
  • Position: Office Administrator Schedule: Compensation: $20.79 per hour, bi-weekly pay, 401k eligible Job Description: The Office Administrator position wil... more
  • 11 Days Ago

  • Forward Milan, IL
  • Position: Office Administrator Pay Rate: $17.99 per hour Schedule: M-F 2pm - 9pm Job Description: The Office Administrator position will play an integral r... more
  • 11 Days Ago

  • Forward Groveport, OH
  • Position: Driver Recruiter Location: Groveport, OH Job Description : The Driver Recruiter is responsible for the successful recruitment of Owner Operators,... more
  • 11 Days Ago


Not the job you're looking for? Here are some other Sales Manager jobs in the Los Angeles, CA area that may be a better fit.

  • Sales and marketing Glendale, CA
  • Summary A state-of-the-art manufacturing company is seeking a hands-on Sales and Office Manager to support its Glendale, CA distribution center and become ... more
  • 5 Days Ago

  • IDEAL Automotive sales Rosemead, CA
  • Overview We are seeking a Finance Manager to join our team. The ideal candidate will have a background in financial services, dealership operations, and cu... more
  • 25 Days Ago

AI Assistant is available now!

Feel free to start your new journey!