Demo

Vice President, Ticket Sales

Forward Madison FC
Madison, WI Full Time
POSTED ON 5/7/2026
AVAILABLE BEFORE 6/5/2026
Job Summary: Forward Madison FC and Rally Madison FC are looking for a personable, driven, and results-oriented individual to lead the community ticket sales team while supporting the growth of corporate ticket sales efforts. The VP of Ticket Sales will be responsible for all inside ticket sales and will collaborate with multiple departments to support and improve the club’s inside ticket sales strategy.

Leadership Responsibilities

  • Responsible for working with the Club Leadership to oversee the inside ticket sales efforts of both Forward and Rally Madison FC, including but not limited to, individual ticket sales, group sales, season tickets & partial plans
  • Manage and mentor the Club’s inside ticket sales staff, focusing on training, strategy development, and revenue growth while creating a positive workplace culture
  • Responsible for meeting with each representative consistently to discuss personal updates, goal pacing, and training needs
  • Provide reporting on the ticket sales process and results to Club Leadership on a regular basis to ensure revenue targets are met
  • Collaborate with management on the development of sales strategies, execution of sales training, and sales scripting
  • Partner with other departments to optimize outreach and conversion strategies, develop marketing materials, and execute messaging campaigns

Individual Responsibilities

  • Sell season and group tickets to corporate clients in the surrounding Madison area, with an emphasis on premium offerings
  • Host and conduct sales calls and presentations both virtually and in-person (primarily at customer locations.)
  • Develop new business and potential customers through prospecting, following up on referrals, and networking
  • Engage with fans and customers in-stadium during games to provide high-level customer care
  • Build quality fan data by maintaining detailed notes and customer information in sales databases
  • Work and communicate proactively with affected departments when varying from established offerings
  • Represent Forward Madison FC and Rally Madison FC at various networking and community events
  • Accurately update call history to Score CRM
  • Develop an in-depth knowledge of Ticket.com and Score CRM

Required Qualifications

  • Extensive experience selling products, services, or experiences on the phone, virtually, or in-person
  • Minimum 3 years ticket sales experience with a proven track record of B2C and B2B sales, with experience selling products, services, or experiences on the phone, virtually, or in-person
  • Proven track record of generating customer leads and of converting prospects to sales
  • Experience with tracking and reporting on sales and customer data via a CRM and/or ticket system
  • Represent Forward Madison FC and Rally Madison FC in a professional manner both inside and outside the organization
  • Ability to foster a positive team culture, work well and collaboratively with others
  • Strong verbal and written communication skills
  • Proficient in ticketing systems, Microsoft Office Suite, Google Workspace, or other equivalent and other computer skills required
  • Possess an active WI Driver’s License in good standing
  • Use of a personal vehicle to attend offsite meetings with clients and prospects
  • Possess a willingness to work long hours, evenings, weekends, and holidays, as needed to support the success of client outings

Desired Qualifications

  • Bilingual, Spanish
  • Experience working in a soccer or other professional sports environment.
  • Occasional out-of-state travel (

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

    Salary.com Estimation for Vice President, Ticket Sales in Madison, WI
    $152,802 to $200,431
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