Demo

Vice President, Sales

Emmi Roth
Stoughton, WI Full Time
POSTED ON 3/30/2026
AVAILABLE BEFORE 5/29/2026

At Emmi Roth, we’re passionate about creating exceptional cheeses. As a leader in the specialty cheese industry, we blend traditional craftsmanship with innovation. Our commitment to local sourcing and quality makes us a trusted brand in the food industry.

Joining Emmi Roth means becoming part of a team that values creativity, collaboration, and a shared dedication to excellence. You’ll have the opportunity to work with some of the finest cheeses in the world while contributing to a company that prides itself on both heritage and progress. If you're passionate about food, craftsmanship, and making an impact, we’d love for you to be a part of our journey!

Summary 
The Vice President (VP) of Sales is a critical member of the Executive Leadership Team (ELT), reporting directly to the Managing Director. This role has full responsibility for revenue generation, sales strategy, and customer engagement across all channels and segments. Beyond leading the sales function, the VP of Sales plays a key role in shaping company priorities, ensuring commercial execution is fully aligned with broader business objectives. As an ELT member, the VP of Sales is jointly accountable for the overall performance and culture of the company, bringing the customer perspective into strategic discussions, collaborating with peers to align priorities, and driving sustainable growth and long-term value. 

Duties and Responsibilities 

  • Develop and execute a comprehensive, multi-channel sales strategy aligned with the company’s business objectives and revenue goals.
  • Assume full P&L accountability for sales performance across all channels.
  • Lead, mentor, and inspire the entire sales organization, setting ambitious targets, fostering accountability, and driving a high-performance culture across all sales teams.
  • Collaborate with Revenue Growth Management efforts including customer segmentations, promotional investment optimization, pricing and customer/product mix strategy.
  • Build and maintain strong relationships with key clients, partners, and stakeholders to drive business growth and expansion opportunities.
  • Oversee sales forecasting, pipeline management, and revenue projections for all channels to inform strategic decision-making and resource allocation.
  • Establish and maintain standardized sales processes, methodologies, and performance metrics across all channels to optimize efficiency and effectiveness.
  • Collaborate closely with Marketing, Finance, Operations, and other teams to ensure alignment of sales efforts with product offerings, market trends, and customer needs.
  • Identify emerging market trends, competitive threats, and new revenue opportunities, providing actionable insights
  • Drive business development initiatives to expand into new channels, customer segments, or markets.
  • Develop and implement sales training programs, tools, and resources to enhance the skills and capabilities of the entire sales organization.
  • Champion continuous improvement initiatives to optimize sales operations, streamline workflows, and enhance customer experience.
  • Represent the company at industry events, conferences, and networking forums to promote brand visibility, thought leadership, and business development.
  • Personally participate in or negotiate high-value strategic deals as required. 

     

Qualifications 
Required qualifications, skills, and experience for the job; education background, certifications, relevant work experience, technical skills, and soft skills.

  • Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
  • Proven track record of success in senior sales leadership roles with 15 years of experience driving revenue growth across multiple sales channels.
  • Experience consumer packaged goods  
  • Deep understanding of sales processes, methodologies, and best practices
  • Demonstrated ability to identify new revenue opportunities for sustainable growth.
  • Strong strategic planning, analytical, and business acumen, with the ability to interpret data, identify trends, and develop actionable insights.
  • Exceptional leadership, communication, and interpersonal skills, to inspire and align diverse teams around a common vision.
  • Demonstrated ability to build and maintain relationships with key clients, partners, and stakeholders at all levels of the organization.
  • Experience consumer packaged goods  
  • Proven ability to thrive in a fast-paced environment, drive results in a dynamic market, and adapt to evolving business needs.
  • Ability to travel approximately 40% of the time, with flexibility for additional travel as needed.
  • High level of professionalism, confidentiality, and organizational skills. 

 

Benefits

  • Medical, Dental, & Vision Insurance
  • Basic Life Insurance
  • Voluntary Life Insurance
  • Flexible spending accounts & Health Savings Accounts
  • 401k Retirement Plan
  • Paid Holidays
  • Paid Vacation
  • Employee Assistance Program
  • Short term/Long term disability 
  • Volunteer time off (VTO)
  • Tuition Reimbursement 
  • Pet insurance
     

Salary.com Estimation for Vice President, Sales in Stoughton, WI
$230,321 to $316,317
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