Marketing & Communications Specialist

MEETING SACRIFICE WITH HOPE SINCE 2007.

It began with Lt Col Dan Rooney’s flight home from his second tour of duty in Iraq. An F-16 fighter pilot in the Oklahoma Air National Guard, he became painfully aware of the realities families face when a loved one in uniform is fallen or disabled.

As his flight landed, the pilot announced they carried the remains of Corporal Brock Bucklin on board. Lt Col Rooney watched as Corporal Bucklin’s twin brother walked somberly alongside the flag-covered casket to meet his family on the tarmac. Among them was the deceased Corporal’s young son, Jacob.

Since that night, Lt Col Rooney has committed his life to rallying patriotic Americans and meeting sacrifice with hope through the Folds of Honor. Since 2007, we’ve provided life-changing scholarships to the spouses and children of America’s fallen or disabled military. And now, our mission expands to the families of America’s first responders. On our watch, those who protect our freedoms and our families will know they are not forgotten.

Through education we meet sacrifice with hope. Each scholarship is a commitment to the families of those who bravely serve and protect our country and communities.

Folds of Honor Foundation

TITLE: Marketing & Communications Specialist

FLSA: Exempt

REPORTS TO: Director of Marketing

TRAVEL REQUIREMENTS: None

JOB FAMILY: Marketing

FUNCTION: Marketing

LOCATION: FOH HQ (Owasso, OK)

PRIMARY JOB FUNCTION: 

The Marketing & Communications Specialist supports the execution of marketing communications that advance the mission of Folds of Honor. This role is responsible for developing and implementing marketing messages across campaigns, digital communications, and supporter engagement channels. The position plays a key role in executing email marketing campaigns, managing automated communication journeys, supporting text messaging initiatives, and producing marketing materials that support organizational initiatives. Working closely with the marketing team and internal departments, this role translates campaign strategies into clear and effective communications that engage donors, partners, and communities.

ESSENTIAL FUNCTIONS:

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Marketing Communications 

• Develop and execute marketing communications that support campaigns, initiatives, and organizational priorities. 
• Write and edit marketing messages used across campaigns, digital communications, and promotional materials. 
• Ensure communications remain clear, compelling, and consistent with organizational messaging and brand standards. 
• Collaborate with internal teams to gather information and translate updates into effective marketing communications. 

Email Marketing and Communication Journeys 

• Build, schedule, and deploy email marketing campaigns that support development efforts, partnerships, and organizational initiatives. 
• Manage automated communication journeys including welcome series, donor engagement journeys, and campaign-related communications. 
• Plan and execute cross-channel communication journeys that align email communications with campaign timelines. 
• Maintain audience segmentation and contact lists to ensure communications reach appropriate audiences. 
• Track and analyze email engagement metrics including open rates, click through rates, and conversions to inform messaging, refine audience segmentation, and improve campaign performance. 

Text Messaging Campaigns 

• Manage the planning and execution of SMS and text messaging campaigns that support marketing and development initiatives. 
• Develop messaging schedules that align with email campaigns and broader communication efforts. 
• Build and deploy text messaging campaigns within marketing platforms, ensuring messages are timely, clear, and aligned with campaign objectives. 
• Monitor engagement metrics and apply insights to refine messaging, timing, and audience segmentation to improve campaign performance. 
• Manage campaign messaging, assets, and timelines within the project management system to ensure campaigns are delivered efficiently. 

Campaign Execution 

• Execute marketing campaigns across digital channels. 
• Plan and manage campaign messaging, assets, and timelines using the project management system. 
• Develop communications that support partnerships, events, and organizational initiatives. 
• Ensure campaign communications align with brand guidelines and organizational messaging. 

Content Development and Marketing Materials 

• Write and edit marketing materials including email content, campaign messaging, website copy, and promotional materials. 
• Develop marketing assets used across campaigns and initiatives. 
• Translate mission driven stories into communications that engage donors and partners. 

Reporting and Performance Insights 

• Track and report on campaign performance across email and messaging channels. 
• Monitor engagement trends and identify opportunities to improve messaging, segmentation, and campaign performance. 
• Support the ongoing optimization of marketing campaigns and communications.
• Perform other duties as assigned.

SELECTION CRITERIA:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required with 3 - 5 years of prior experience in marketing, communications, or digital marketing campaigns.

1. Proficient in Microsoft Office (Excel, Outlook, PowerPoint, Word).
2. Must be able to effectively communicate in English both verbally and in writing.
3. Must be able to demonstrate strong writing and editing skills.
4. Ability to manage multiple projects and deadlines simultaneously.
5. Detail-oriented, highly organized and deadline driven.
6. Demonstrates ability to perform as a team collaborator.

The following qualifications will make for the perfect candidate:

1. Prior experience with email marketing platforms such as HubSpot, Salesforce Marketing Cloud, MailChimp, or similar systems. 
2. Prior experience managing or supporting automated communication journeys. 
3. Prior experience with Canva. 
4. Familiarity with SMS or text messaging marketing platforms. 
5. Prior experience coordinating marketing campaigns across multiple channels. 
6. Prior experience working in nonprofit or mission driven organizations.

PHYSICAL REQUIREMENTS:

1. Mobility to travel in and around office surroundings.
2. Mobility to use hands and reach with arms.
3. Able to climb or balance, stoop, kneel, crouch or crawl.
4. Ability to lift and move up to 25 pounds regularly.

COMMUNICATION REQUIREMENTS:

1. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and policy/procedure manuals. 
2. Ability to write routine reports and correspondence.

MATHEMATICAL REQUIREMENTS:

1. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
2. Ability to apply concepts of basic algebra and geometry.

REASONING REQUIREMENTS:

1. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
2. Ability to deal with problems involving several concrete variables in standardized situations.

VISUAL REQUIREMENTS:

1. Ability to see color.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

Folds of Honor is an equal opportunity employer and does not discriminate against race, religion, color, sex, national origin, age, medical condition or disability, or any other status protected by law.

Any unsolicited resume or other candidate submittal sent to Folds of Honor, or subsidiary company, including unsolicited resumes sent to a Folds of Honor mailing address, fax machine, or email address, directly to Folds of Honor employees, will be considered Folds of Honor property. Folds of Honor will consider any candidate for whom a(n) Recruiter/Agency has submitted an unsolicited resume to have been referred by the Recruiter/Agency free of any charges or fees.