What are the responsibilities and job description for the Social Media Manager position at Flybar, Inc?
Company Description
Flybar, founded in 1918 as the Original Pogo Stick Company, is a leader in creating innovative and active play products in the toy industry. With a portfolio of over 500 products across 14 categories and renowned brands like Antsy Pants, Swurfer, Kid Trax, and Chicago Skate, Flybar continues to inspire screen-free fun for families worldwide. The company partners with major retailers such as Amazon, Walmart, Target, and Costco, as well as specialty shops. With a strong digital presence on platforms like TikTok, Instagram, and YouTube, Flybar brings its products to life both online and offline. Headquartered in Piscataway, NJ, it is committed to creating engaging and innovative experiences for all.
Role Description
This is a hands-on growth role, not a traditional social media position.
You will own how content is created, tested, and scaled, and how that translates into performance across social, ecommerce, and retail.
What you’ll do
• Define and execute social media strategy across TikTok, Meta, YouTube Shorts, and LinkedIn
• Build and run creator campaigns to generate content, reviews, and performance insights
• Identify high-performing content and scale it through paid campaigns
• Plan and support campaigns on key products across Amazon and retail
• Support the development of TikTok Shop and social commerce initiatives
• Own and optimize Klaviyo (email SMS) to drive traffic and revenue
• Use AI tools to create, test, and optimize campaigns efficiently
• Own and manage our digital asset system
What we’re looking for
• Strong execution mindset, with the ability to take ownership and move quickly
• Background can vary (marketing, business, engineering, or other analytical fields), but you have worked on projects tied to growth, content, or digital channels
• Experience or strong interest in short-form content and social platforms (especially TikTok)
• Hands-on experience or exposure to paid social campaigns (TikTok, Meta)
• Experience using Klaviyo or similar tools, or the ability to learn quickly
• Comfortable working with data, testing, and improving performance
• Comfortable working cross-functionally, including with more technical profiles
• Organized, proactive, and able to manage multiple projects
• Curious and hands-on with AI tools for content and campaign development
What we offer
• Competitive salary based on experience
• Health, dental, and vision insurance
• Paid time off company holidays
• A fast-growing company with strong retail momentum
• Clear opportunity to grow quickly based on performance
• High ownership from day one with direct impact on product launches and revenue
• Exposure to the full business: product, ecommerce, retail, and marketing
• A small, focused team where decisions happen quickly and your work is visible
Why this role
You’ll directly impact how products launch, scale, and succeed across social and retail. This is a hands-on opportunity to build and grow a modern content and creator engine within a fast-moving company.