Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this dynamic role, you will develop creative content, implement strategic campaigns, and foster meaningful relationships with our community. Your expertise will drive brand awareness, boost engagement, and elevate our digital marketing efforts to new heights. Join us and be a vital part of a vibrant team dedicated to making an impactful difference through innovative marketing strategies!

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and messages to foster community relations.
• Plan and oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Utilize web analytics tools like Google Analytics and web analytics platforms to track campaign performance; analyze data to optimize future marketing efforts.
• Coordinate with public relations teams to craft press releases, media outreach strategies, and partnership opportunities that enhance brand credibility.
• Manage social media management tools such as Hootsuite and Buffer for scheduling posts, tracking performance metrics, and maintaining consistent content calendars.
• Conduct keyword research for SEO purposes to improve organic search rankings; integrate keywords seamlessly into content strategies.
• Support e-commerce initiatives by creating engaging product descriptions, promotional campaigns, and visual content that drive online sales.
• Collaborate with the creative team on branding initiatives; ensure visual consistency across all digital assets while maintaining a lively and positive brand voice.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; experience with video editing tools is a plus.
• Familiarity with social listening platforms such as Brandwatch or Sprout Social; ability to analyze social media metrics using Google Analytics or similar tools.
• Hands-on experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Knowledge of SEO best practices, keyword research techniques, and web analytics for data-driven decision making.
• Strong relationship management skills with the ability to engage diverse audiences across digital channels effectively.
• Excellent proofreading skills combined with a keen eye for branding consistency; ability to produce compelling content tailored for various platforms. Join us in shaping the future of digital storytelling! Bring your creativity, strategic thinking, and passion for social media marketing to a role where your ideas truly make an impact. We’re committed to supporting your growth as you help elevate our brand’s voice in the digital landscape!

Pay: $17.00 - $20.00 per hour

Work Location: In person

Salary : $17 - $20