What are the responsibilities and job description for the Commercial Marketing Specialist position at Fluke Corporation?
Position Summary
The Commercial Marketing Specialist will drive awareness and demand for Fluke products in North America. They will lead the strategy and development of integrated marketing plans that improve business value, drive point-of-sale revenue through Fluke’s partner network, and meet targets for marketing campaign awareness and marketing funnel creation. As part of a highly collaborative team, you’ll have the opportunity to make a significant impact on Fluke’s marketing efforts, with ownership for commercial marketing within your programs, as well as collaborative projects across the breadth of the Fluke product portfolio—which may include supporting new product launch execution based on team capacity. Your projects may span any of the following: campaign management, end-user promotions, media placements, short form copy writing, and digital marketing execution including content marketing, social media marketing, paid digital advertising, and email marketing. Your work will require you to balance strategic and tactical work, analyze and report on marketing performance, and provide informed recommendations for ongoing optimization, ultimately driving revenue, brand awareness, and customer retention.
This individual contributor position will apply the best practices to integrated commercial marketing programs and work closely with our Commercial Strategy, Inside Sales, Channel Marketing, and Central Marketing organization to achieve results. You will be data-driven and will consistently search for opportunities to experiment and improve your campaigns. The successful candidate will be creative, innovative, results oriented and possess a demonstrated ability to collaborate and communicate to solve problems and drive business success.
Team
The Commercial Marketing organization reports to the Manager of Commercial Marketing. The team consists of four marketers all supporting specific product segments.
Essential Functions
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 61,500.00 - 102,700.00
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
The salary range for this position (in local currency) is 61,500.00 - 102,700.00
The Commercial Marketing Specialist will drive awareness and demand for Fluke products in North America. They will lead the strategy and development of integrated marketing plans that improve business value, drive point-of-sale revenue through Fluke’s partner network, and meet targets for marketing campaign awareness and marketing funnel creation. As part of a highly collaborative team, you’ll have the opportunity to make a significant impact on Fluke’s marketing efforts, with ownership for commercial marketing within your programs, as well as collaborative projects across the breadth of the Fluke product portfolio—which may include supporting new product launch execution based on team capacity. Your projects may span any of the following: campaign management, end-user promotions, media placements, short form copy writing, and digital marketing execution including content marketing, social media marketing, paid digital advertising, and email marketing. Your work will require you to balance strategic and tactical work, analyze and report on marketing performance, and provide informed recommendations for ongoing optimization, ultimately driving revenue, brand awareness, and customer retention.
This individual contributor position will apply the best practices to integrated commercial marketing programs and work closely with our Commercial Strategy, Inside Sales, Channel Marketing, and Central Marketing organization to achieve results. You will be data-driven and will consistently search for opportunities to experiment and improve your campaigns. The successful candidate will be creative, innovative, results oriented and possess a demonstrated ability to collaborate and communicate to solve problems and drive business success.
Team
The Commercial Marketing organization reports to the Manager of Commercial Marketing. The team consists of four marketers all supporting specific product segments.
Essential Functions
- Develop and execute marketing plans that result in measurable increases in lead generation and revenue, driving higher sales and market share
- Design and implement end-user campaigns that increase sales and drive customer loyalty
- Work closely with internal stakeholders to deliver integrated marketing efforts that meet or exceed business objectives
- Routinely analyze marketing performance data to identify trends and insights, leading to continuous improvement and driving efficiency
- Bring an area of marketing expertise to the team, providing inspiration and thought leadership on ways to engage customers and generate demand
- Drive innovation by experimenting with new marketing tactics and strategies, leading to improved efficiency and impact of campaigns
- Limited
- A college degree in marketing, communications or related field
- 1-3 years of experience within a mid-to-large size company responsible for executing integrated marketing strategies
- Demonstrated experience driving results and innovation for commercial marketing programs
- A proven ability to effectively utilize leading marketing analytics platforms (e.g. Google Analytics, PowerBI etc.) to identify and report on insights important to driving the business
- An understanding of and experience working with supportive digital marketing technologies such as CMS, marketing automation (Eloqua), CRM (Dynamics/Salesforce), and eCommerce platforms
- A collaborative and customer-focused mindset
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 61,500.00 - 102,700.00
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
The salary range for this position (in local currency) is 61,500.00 - 102,700.00